
Juliane Hänig
Von der Konzeption bis zum letzten Touchpoint.
- Experience
- 22+ years
- Industries
- Corporate, Verbände, Mittelstand
- Focus
- Corporate Design, Marken-Management, Implementierung
- Clients
- Schüller, WBG, SWISS KRONO, Stabilo, Lebensbaum
Benefit from our experience across 400+ brand projects, combined with solid AI expertise. We translate strategies into brand communication.
If your offers only win on price, your brand hasn't done its job. Differentiation happens before the first sales conversation — or not at all.
The company has changed; the brand presence hasn't. Everyone notices internally; externally it costs trust.
Too many opinions, no decision structure, a third design round with no result. That isn't solved by another creative loop — but by methodology.
Packaging and presentation feel dated, so customers reach for the competition.
One side is redesigning while the other still works with old messages and materials.
It has never been a good idea to make marketing or design decisions based on personal taste alone. Exceptions prove the rule, of course—but most marketing decisions are still made without a data foundation, purely from gut feeling. With AI, the current reality is more chaos than a helpful decision-making toolkit.
Clients are looking for answers they can rely on—answers that ensure marketing budgets don't go to waste. It's about confidence that decisions are made deliberately and based on data.
Facing a concrete brand challenge?




















One team covering every discipline of contemporary brand management, and not just since yesterday.

Von der Konzeption bis zum letzten Touchpoint.

Markenführung in instabilen Systemen

UX-Design mit KI-Prozessen kombinieren.

Von der Skizze bis zu druckfertigen Dateien

Strategie sichtbar, hörbar und erlebbar machen.

Wirksamkeit für Marken generieren

Wirksame digitale Erlebnisse, die skalieren.

KI-System-Integrator

„With IDEENHAUS we have found a partner for our diverse brand projects who stands by us constructively and competently—even on complex challenges.“
Head of Marketing Strategy | SMG Swiss Marketplace Group

„Working with IDEENHAUS is genuinely fun and it shows in the results. Building our employer brand together helped us increase applications and welcome many new members to the DO. family!“
HR Business Partner | Design Offices

„The new design from IDEENHAUS fits perfectly: fresh, dynamic, and personal. We see how our brand shows up now—our smiley is finally carried from the inside out.“
Business Development | WABOOL

„IDEENHAUS has supported us for more than 15 years in brand management across all four brands. We were impressed by how consistently IDEENHAUS translated our brand values into concrete communication and design. That noticeably sharpened our presence and made it coherent across every channel.“
Brand lead at Neumarkter Lammsbräu

„IDEENHAUS made the brand shine by developing many content and creative highlights grounded in mission and values. For us it is the most beautiful annual report ever.“
Head of Private Customers | Umweltbank Nürnberg AG
IDEENHAUS was founded in 1989 with the vision of making brands not more beautiful, but more effective. Over 37 years later, we are one of the few agencies that can actually prove it: with methodology, with numbers, with conviction.
Since 2023, we've been investing consistently in AI training. Not because it's trendy, but because it works. Our team masters all major AI models and deploys them strategically: for more efficient and stable results, faster processes, and creative solutions that simply didn't exist before. IDEENHAUS is one of the few owner-managed companies in the industry that has been operating successfully in the market for 40 years.
37+ years of experience + AI power = your advantage. Let's create something great together.