Packaging & POS
Packaging that makes the difference on the shelf.
At the shelf, seconds remain for the buying decision. We design packaging and POS applications so that they work and also perform as a range. Preparing the production data for a clean print result has our closest attention.
Our approach / Packaging & POS
How a product becomes a recognisable range on the shelf.
Survey
We assess product, range and competition on the shelf at the point of sale. The relevant question is not only whether the packaging looks good, but whether the product is found and sold.
Direct
We develop a design direction and test it directly on the shelf. Shelf impact is a must. Variants that do not work are dropped.
Range
We translate the design into an effective range logic for product families, displays and secondary placements. One brand, many formats that fit.
Artwork
We deliver print-ready files and align them with your production partners. What matters is a professionally prepared file for the production process.
From our work
Fellows
From product to lovebrand: four product lines for the Interzoo relaunch.
From brand idea to packaging, a coherent presence emerged for a new generation of protein products.
- 2024
- Interzoo relaunch
- 4
- Product lines at launch
- Pioneer
- Insects as a protein source
Fellows: packaging and brand presence for the Interzoo relaunch
Who this is for
- The pack looks good, but is not understood quickly enough on the shelf.
- A product range grows, but every variant looks different.
- Retail asks for displays or secondary placements, but there is no overarching concept.
- A relaunch is due, and recognition should remain despite the change.
What you get
- Packaging design with a shelf-impact check
- Range logic for product families and variants
- Displays and materials for secondary placements
- Print-ready artwork, aligned with your production
More cases
Related services
FAQ
Frequently asked questions
Next step
At the shelf it becomes clear whether design takes effect.
Let’s talk about range, competition and the situation in which your packaging has to hold its own.