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We are IDEENHAUS.

IDEENHAUS is one of the leading brand agencies in the German-speaking world and has been making brands not prettier, but more effective since 1989.

Founded, owner-managed to this day
1989
People in Nuremberg and Munich
more than 20
Projects
more than 400
Countries: Germany, Austria, Switzerland
3

Owner-managed. From day one.

The IDEENHAUS team in front of an old building

People here stay.

Two colleagues hugging and laughing

This is where you learn the craft.

A young colleague in a warehouse

Fridays at 11 is Academy time.

A talk at the flipchart

Clients come and stay.

A sales display in a supermarket

And in between: us.

The team skiing

Who's who

Eight of more than 20.

The taskforce: your contacts for brand, design, packaging and digital.

  • Juliane Hänig

    „From the concept to the last touchpoint.“

  • Marion Endres

    „Brand management in unstable systems.“

  • Maximilian Kratzer

    „Combining UX design with AI processes.“

  • Ralf Brendjes

    „From the sketch to print-ready files.“

  • Marcel Olek

    „Making strategy visible, audible and tangible.“

  • Sabine Kropf

    „Generating impact for brands.“

  • Marko Grle

    „Effective digital experiences that scale.“

  • Fabian Baur

    „AI agents and lead generation.“

Plus more than a dozen other people in Nuremberg and Munich.

IDEENHAUS in figures

The key facts about the agency at a glance.

Founded
1989 in Nuremberg, owner-managed to this day
Locations
Nuremberg, Mühlgasse 17 and Munich, Comeniusstraße 1
Team
more than 20 people
Markets
Germany, Austria and Switzerland
Services
Corporate design and brand identity, employer branding, websites and digital platforms, marketing and campaigns, packaging and POS, brand management, marketing systems and automation
Industries
FMCG and retail, finance and insurance, medical, industry, tech and platforms, public sector and NGOs
Projects
more than 400
Artificial intelligence
continuous training in our own AI Academy since 2023; AI is part of process and production

Let's talk about your brand.

Tell us about your brand — in a no-obligation first meeting.

Book an appointment

Since 1989. Always ahead.

IDEENHAUS was founded in 1989 with a vision: not to make brands prettier, but more effective. More than 37 years later, we are one of the few agencies that can actually prove it—with methodology, numbers, and conviction.

Since 2023 we have invested consistently in AI training—not because it is trendy, but because it works. Our team knows the major AI models and uses them strategically: for more efficient, stable outcomes, faster processes, and creative solutions that simply did not exist before. IDEENHAUS is among the few owner-led firms in the industry that have succeeded in the market for 40 years.

AVPQ – Amtliches Verzeichnis Präqualifizierter Unternehmen
DECAID AcademyHubSpot Academy
  • 1989

    Founded as a creative agency

  • 2000

    Expansion into digital

  • 2010

    360° brand management

  • 2023

    Launch of AI Academy

  • Today

    AI-native creative agency

37+

Years of experience

3+

Years AI Academy

400+

Projects

2

Locations

∞

Ideas

Partners

DECAID Academy

For over three years, AI training has been a fixed part of our routine: Fridays at 11 a.m. is Academy time. With the DECAID Academy, we train in a structured way, test new approaches, and translate learnings directly into our methodology. This way, AI becomes a lived routine — a fixed process that anchors knowledge in the team and delivers results in practice. decaid.academy

DECAID Academy bei IDEENHAUS