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Corporate design

A design system your team can apply without asking.

We translate your positioning into an effective brand presence: with rules, templates and applications that work in daily use and that your teams can apply on their own.

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Our approach / Corporate design

How positioning becomes an effective presence.

  1. Condense

    We audit positioning, existing assets and applications. What carries stays. What is contradictory or superfluous is reduced.

  2. Draft

    We develop design directions and test them on real applications rather than isolated mood boards.

  3. Systematise

    We turn the chosen direction into a flexible brand application system of logo, typography, colour, imagery and design elements.

  4. Apply

    We translate your brand system into templates, rules and assets so your teams can work with it independently in daily use.

From our work

Geistlich Pharma

An internationally usable brand system for the world leader in bone regeneration.

We sharpened the presence and translated it into more than 1,200 concrete applications. Today the brand works consistently in more than 40 countries.

15+
Training and sales enablement workshops
1,200+
new brand touchpoints
40+
Countries with new products
Geistlich – Poster mock-up

Geistlich Pharma: brand system and applications for the international rollout

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Who this is for

  • Two companies have merged, but still appear differently.
  • The next generation takes over, but the brand presence still belongs to another era.
  • Several departments work with different logo and template versions.
  • The manual sits on the intranet, but it does not help in daily work.

What you get

  • A consistent design system with logo, colour, typography, imagery and design elements
  • A brand manual that is easy to use
  • Usable templates for presentations, ads, social media and stationery
  • Print files and digital assets in the formats you need
  • A handover workshop for the teams that work with the brand

More cases

FAQ

Frequently asked questions

Next step

A presence that works in daily use.

Do you want to know which parts of your brand carry, and where a system is missing? Let’s spend 30 minutes on the starting point.

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