Digital · Nuremberg & Munich
Enough digital piecemeal.Time for impact.
We build digital communication that translates your strategy, reaches target audiences and works across every touchpoint: from the website through social media to performance campaigns and lead generation.
Services
How can we help?
Build or evolve your website
For companies that need a website that is strategically sound, technically stable and looked after for the long term.
We take care of:
- Concept, UX and information architecture
- Design, copy and development
- Next.js, React or CMS systems (e.g. WordPress)
- GEO and SEO fundamentals and tracking
- Maintenance, updates and further development
- Ongoing sparring and iterative brand management on-page
Set up social media properly
For brands that don't just want to post on social media, but show up visible, recognisable and relevant.
We take care of:
- Social media strategy
- Content concepts and recognisable formats
- Editorial planning, production and reporting
- Organic social media posts
- Paid social campaigns
- Influencer and creator collaborations
Online marketing & performance
For companies that want to turn digital visibility into concrete enquiries, leads, applications or sales.
We take care of:
- Campaign strategy and funnel design
- Landing pages from concept to development
- SEA, display and social ads
- Retargeting
- Lead generation
- Tracking, reporting and optimisation
- Creative testing
Digital measures often run side by side.
A new website here, a social media post there, a campaign whenever there's budget left over. Many digital measures are visible, but not connected. That costs money and impact.
We think of digital communication as a system and use it to translate your internal strategy documents to answer the challenges of the future.
Website
Your website isn't a project. It's infrastructure.
A website isn't a digital shop window you build once and then forget. It's a central brand touchpoint, sales tool, information system and often the first real test of trust. We accompany websites from strategic conception through UX, design, copy and development all the way to lasting operation. Depending on the requirement we work with modern web technology like Next.js and React, or with proven CMS solutions like WordPress. What matters isn't technical self-purpose, but the right solution for goal, team, budget and future development.
This includes maintenance, technical support, content extensions, security updates, performance optimisation, accessibility, SEO fundamentals and continuous further development after launch.
Typical tasks
- Website conception and information architecture
- UX, UI design and digital brand translation
- Web development with Next.js, React or WordPress
- CMS structures for marketing and editorial teams
- Technical support, maintenance and further development
- SEO fundamentals, performance, tracking and accessibility
Online Marketing & Performance
The main job of campaigns: deliver revenue …
... and that's often forgotten. Digital campaigns have to do more than generate clicks. They have to create demand, activate audiences and make results measurable. That's exactly why we combine strategic messages, creative execution and data-based optimisation.
We develop online marketing and performance campaigns for visibility, traffic, leads, recruiting or sales. Of course nothing works here without tracking and analysis either. We don't steer campaigns in creative blind flight.
Our standard: performance marketing must not be decoupled from the brand. Short-term results matter. So does long-term recognisability. Whoever only optimises for the next click is saving in the wrong place.
Typical tasks
- Campaign strategy and funnel design
- Landing pages for campaigns and lead generation
- SEA, social ads and retargeting
- Creative testing and ad variants
- Tracking, conversion setup and reporting
- Lead generation for sales, recruiting or consulting
- Ongoing optimisation based on data and learnings
AI = competence inside
Of course we use AI.
That makes measurability and transparency truly exciting for you — because efficiency and EBIT become the drivers of how you run your company.
Why IDEENHAUS for digital projects?
To us, digital competence doesn't mean knowing every tool. That's craft. Digital competence means making the right decisions: which platform does the brand need? Which content reaches the audience? Which campaign creates impact? Which technology fits the company for the long term?
We combine brand strategy, design, technology and performance. This creates digital solutions that don't just work, but fit the brand and secure business success.
Understand
We listen and analyse goals, audiences, competition, market environment and conditions. The basis for everything that follows.
Structure
We develop concept, content, campaign, structure, technology and framework before the implementation follows.
Implement
We implement design, copy, technology, content and campaigns cleanly and systematically.
Operate & evolve
The real value begins after launch: maintaining, measuring, developing further, improving and operating for the long term.
Planning a digital project?
Whether a new website, social media communication or a performance campaign: we help you turn isolated digital measures into an effective system.
Request a projectLet's get your digital project running.
Website, social media or performance: tell us about your plans — we'll be in touch shortly.
Social Media
Social media as brand work, not as an obligation.
Social media isn't an editorial plan with pretty tiles. Good social media communication translates the brand into recognisable content that fits the platform, the audience and the communication goal. We develop social media strategies, content formats and campaigns for organic visibility, paid reach and influencer collaborations. It's not about producing as much as possible, but about the right connection of relevance, recognisability and activation.
Whether LinkedIn, Instagram, TikTok, Meta Ads or creator campaigns: we first clarify what role social media should play for the brand. Then we develop content that fulfils that role.
Typical tasks