kiwi now: Never boring, kiwi flooring
SWISS KRONO wanted to break open the laminate market. Using AI-powered market analysis, we developed a bright yellow lovebrand for Gen Y & Gen Z: disruptive, emotional, unmistakable. Character over product data, yellow over beige.
Laminate = plastic? SWISS KRONO wanted to solve a massive image problem with a new B2C brand and establish an entirely new category in the flooring segment.
Yellow went from bold experiment to unmistakable brand marker. kiwi now sets new standards: Like Oatly disrupted milk, kiwi is revolutionizing flooring. All expectations exceeded.
3+
international markets
24+
sales partners in the first quarter of 2024
60,000+
square metres sold
An experience from A to Z. Our long-standing collaboration supported us enormously on this very large and unique project. Thanks to the teams at BrandTrust, IDEENHAUS and TrendsActive, we succeeded in creating a new, disruptive brand that is truly tailored to customers and takes the market for hybrid resilient flooring to a new level.
— Fabian Koelliker, Head of Group Marketing, SWISS KRONO GROUP
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