Campaigns
Campaigns with one idea and a number behind it.
We connect a core idea, motifs, media plan and delivery into campaigns whose effect is measured regularly. Reach is a means, not a result.
Our approach / Campaigns
How an idea becomes relevant communication.
Frame
We clarify offer, audiences, starting point and the target, because without a clear target, communication becomes visibility only.
Focus
We develop a core idea, a fitting motif range and a media plan. What does not pay into the idea and the target is cut.
Activate
We run the campaign in the fitting channels, from paid social through search to display. Every measure is set up to be measurable.
Scale
We report so that targets get defined more precisely. What works is expanded. What does not is adjusted or stopped.
From our work
kiwi now
A brand launch in the laminate market with a core idea, motifs and measurable delivery.
In the first year a campaign emerged that activated international markets and reached 24 sales partners.
- 3+
- international markets
- 24+
- sales partners in the first quarter of 2024
- 60,000+
- square metres sold
kiwi now: brand launch and campaign delivery
Who this is for
- Sales is expected to grow, but the pipeline does not yet deliver enough enquiries.
- A product launches, but the market lacks attention and a clear reason to decide.
- A lot is produced, but the measures do not pay into one shared brand idea.
- The campaign is running, but nobody can say with confidence what it achieves or whether it performs.
What you get
- Core idea and campaign nucleus
- Motif range for the planned channels
- Media plan with budget split and targets
- Delivery in paid social, search and display
- Reporting against targets defined in advance
More cases
Related services
FAQ
Frequently asked questions
Next step
A campaign does not start with a motif. It starts with a target.
Let’s clarify what your campaign should achieve, which audience must be reached, and how effect becomes visible.