Services – Marketing & brand management

We make brands
dominant.

37+

Years of brand experience

7 Years

Average client collaboration

10,000+

Initiatives delivered

72% of marketing budgets dissipate. Not because campaigns are weak, but because creativity and performance are planned separately. We connect them: AI-assisted, brand-strategy grounded, measurable down to every euro.

Audience segmentationAI-assisted campaign planningSocial media marketingContent marketing & storytellingGoogle Ads & SEMCampaign optimizationAudience segmentationAI-assisted campaign planningSocial media marketingContent marketing & storytellingGoogle Ads & SEMCampaign optimization

01 — What we deliver

Marketing that doesn’t justearn attention,it builds brands.

Common challenges our clients face

Our answer

Campaigns without strategy

Big budget, little impact.

Integrated marketing

Creativity and performance aren’t opposites.

No unified voice

Tone drifts across channels.

Data-led planning

Campaign planning with continuous AI optimization.

Sales & POS under pressure

GTM and retail not aligned.

Sales & POS

POS data analysis for concrete sell-through measures.

AI without a system

Tools without integration—siloed instead of architecture.

AI as a system

Integrated AI workflows instead of siloed single tools.

02 — How we work

Strategy.Creation.Distribution.Optimization.

01Market understanding & audience intelligence

We analyze market, competition, and behavior, data-led and AI-supported. Evidence instead of assumptions.

02Orchestration & channel architecture

Integrated campaign strategy: messages, prioritized channels, budget-smart allocation. Maximum relevance, minimum waste.

03Creation & content systems

Copy, visuals, video, and performance assets: Consistent in brand stewardship, precise for audiences. AI scales; the core idea stays led by humans.

04Flight & optimization

Campaigns steered, measured, and evolved in real time. AI surfaces patterns. We turn them into concrete optimizations for performance and ROI.

Case study

How we builta lifestyle brandfor Gen Y & Z.

kiwi now: Lovebrand for Gen Y & Z

kiwi now is more than a product. It is a lifestyle brand for a new generation, in the flooring segment. IDEENHAUS built the full marketing strategy (including AI market segmentation in 2023): from precise audience segmentation and a differentiated campaign concept to cross-channel execution—social, content, and performance. Result: In a short time kiwi now became a relevant lovebrand for Gen Y & Z with organic community growth, clear brand stance, and significantly higher awareness.

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+120% social community in 6 months+65% organic reach via storytelling3.8× ROAS with AI-optimized campaignsTop 3 awareness Gen Y & Z in segmentCross-channel executionData-based audience segmentation+120% social community in 6 months+65% organic reach via storytelling3.8× ROAS with AI-optimized campaignsTop 3 awareness Gen Y & Z in segmentCross-channel executionData-based audience segmentation

The measurable resultsof our marketing work.

+120%

Social community growth within 6 months

+65%

Organic reach lift through targeted storytelling

3.8×

Return on ad spend (ROAS) with AI-optimized campaigns

Top 3

Brand awareness among Gen Y & Z in the flooring market

An experience from A to Z. Our long-standing collaboration supported us enormously on this very large and unique project. Thanks to the teams at BrandTrust, IDEENHAUS and TrendsActive, we succeeded in creating a new, disruptive brand that is truly tailored to customers and takes the market for hybrid resilient flooring to a new level.

— Fabian Koelliker, Head of Group Marketing, SWISS KRONO GROUP