PROVINZIAL: On the way to an employer love brand
PROVINZIAL is among Germany’s top 10 insurers, with over five million customers. Our job: translate the employer brand so IT talent looks here — not at Amazon or Google. Authentically, with the faces of the people behind the brand.
IT is a hot job market. The challenge: position an insurer as a relevant employer against Amazon, Google and the rest. Proximity does not come from slogans, but from the people behind PROVINZIAL — portrayed by Axel Martens.
DREAM IT. BE IT. makes career paths visible: Gyde, Corvin, Corinna, Marvin, Marcus. Personas, journeys, plain language, measurable landing pages. Identification and pride in the team, more attention for IT jobs — 9M+ impressions, 55k+ clicks, 0.60% CTR.
Impressions
Clicks
CTR
Questions about this project
What was the employer branding for PROVINZIAL about?
PROVINZIAL is among Germany’s top 10 insurers with more than five million customers. The task was to translate the employer brand so that IT talent looks here — not at Amazon or Google.
What did IDEENHAUS do for PROVINZIAL?
Employer branding, campaign, storytelling, landing pages and social media. The people behind the brand were portrayed by Axel Martens.
How successful was the campaign?
DREAM IT. BE IT. reached more than 9 million impressions, over 55,000 clicks and a click-through rate of 0.60%. Internally the campaign creates identification and pride in the team.
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