PROVINZIAL: On the way to an employer love brand
PROVINZIAL is among Germany’s top 10 insurers, with over five million customers. Our job: translate the employer brand so IT talent looks here — not at Amazon or Google. Authentically, with the faces of the people behind the brand.
IT is a hot job market. The challenge: position an insurer as a relevant employer against Amazon, Google and the rest. Proximity does not come from slogans, but from the people behind PROVINZIAL — portrayed by Axel Martens.
DREAM IT. BE IT. makes career paths visible: Gyde, Corvin, Corinna, Marvin, Marcus. Personas, journeys, plain language, measurable landing pages. Identification and pride in the team, more attention for IT jobs — 9M+ impressions, 55k+ clicks, 0.60% CTR.
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37+ years of experience + AI power = your advantage. Let's create something great together.