Employer branding
An employer brand that makes the right applications more likely.
The employer positioning comes from the ground up, through your employees, not from a slogan in the leadership circle. What matters is not maximum reach, but fitting applications and a credibly lived culture behind them.
Our approach / Employer branding
How internal knowledge becomes a convincing employer brand.
Listen
We speak with employees from different areas and tenures. That creates a picture of what working with you actually means.
Distil
We translate those insights into an employer positioning that is credible internally and gives a clear reason to apply externally.
Shape
We develop campaign motifs, language and the careers site so the employer brand stays recognisable from first contact to application.
Deploy
The campaign is delivered and reported on. We watch the fit of each channel, and channels that do not help are adjusted.
From our work
Provinzial
An employer brand for IT talent that has to hold its own against Amazon and Google.
The campaign combined a clear employer positioning with relevant motifs and measurable delivery.
- 9M+
- Impressions
- 55k+
- Clicks
- 0.60%
- CTR
Provinzial: campaign faces for employer communication
Who this is for
- Roles stay open for months, and the applications that come in do not fit.
- Competitors pay better. You therefore need a credible argument beyond salary.
- The careers site lists open roles, but gives no reason to apply.
- Apprentice numbers are falling, while the existing channels no longer deliver enough effect.
What you get
- An employer positioning and EVP, condensed from conversations with employees
- Campaign motifs and recruiting creative
- A careers site connected to your applicant tracking
- Recruiting ads and media delivery
- An editorial plan for credible employer content
Related services
FAQ
Frequently asked questions
Next step
More fitting applications start with a credible answer to the question: why you?
We talk with you about the starting point, the audiences and the reasons that actually support an application with you.