Out of the dreary DIY-store sameness and into a bold universe of revenue! By 2030, Gen Z and Y will hold 70 % of the purchasing power! Many companies have not adjusted to that yet – and those that have are glad they did.
Step 01
An AI-assisted analysis looked at how much Gen Y and Z care about flooring. Naturally the answer was: not at all – who cares about the brand of their floor? But authentic brands with a clear stance and solutions that fit their lives do score. That is what drove us: to create a brand for the end customer – not for the uniformity of the trade.
Step 02
The analysis revealed a gap in the market: a resilient wood-based floor that takes a lot and puts up with everything. The result: as a Hybrid Resilient Floor, kiwi now carves out a niche of its own and steps out of the usual price war.
Step 03
Together with BrandTrust, product features became a clear conviction: sustainability, transparency and more than 80 % wood are not explained in a dull way but turned into an experience. That makes the decision a matter of my own life.
Step 04
The bright yellow kiwi now pack pops at the point of sale: quiet in the room, loud on the shelf. On social media the brand breaks with the sober imagery of the industry, because our claim “Never boring. kiwi Flooring.” is the guiding line of all brand work.
„A new, disruptive brand that is truly tailored to customers and takes the market for hybrid resilient flooring to a new level.“
Head of Group Marketing, SWISS KRONO GROUP
„With a customer-centred B2C approach we land strongly in the market and on the shelf.“
Agency Lead IDEENHAUS
Contact
kiwi now shows that a radically customer-centred brand can redefine an entire category.
Clear positioning, an authentic visual world and value-based sales create genuine willingness to buy.
25+ partners and a successful international rollout since January 2024.
Sabine KropfManaging Director
Maximilian KratzerHead of Growth
Nuremberg and Munich
This video is hosted on YouTube. Loading it sends data to Google.
Privacy policy
