Die Haftpflichtkasse: The insurance that makes you happy
Insurance companies communicate fear. Die Haftpflichtkasse Darmstadt communicates happiness. We turned an abstract brand value into a living brand experience: Visually, linguistically, internally and externally. The result: one of the most likeable brands in its industry. Multiple German Brand Award winner.
Project Context
Happiness as an attitude, not a slogan. The strategy came from BrandTrust. Our task: translate this one value into every level of the brand. From language to design.
Results and Impact
Enthusiastic employees, consistent brand world, multiple award winner. Die Haftpflichtkasse is now an insurance company with attitude and heart. “Happy” is no longer a promise. It’s tangible.
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Book a meetingGerman Brand Award
Awards won
Brand with heart & attitude
The agency IDEENHAUS has provided us with excellent support in implementing our brand strategy. Haftpflichtkasse is delighted with the result of this successful combination of brand strategy and creativity!
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