SMG Swiss Marketplace Group – Switzerland’s largest digital marketplace
AutoScout24, ImmoScout24, MotoScout24, FinanceScout24 – well-known platforms, one shared ambition: digital market leadership. SMG Swiss Marketplace Group was founded as the umbrella brand for these and other highly relevant platforms in Switzerland, as a joint venture of major publishers and technology companies. We have been partners since day one.
Project Context
Four platforms. One roof. No brand. SMG needed an identity from hour zero that doesn’t just claim market leadership, but radiates it.
Results and Impact
On November 12, 2021, SMG went live: right on time at 6:30 AM. Everything stood. A brand that doesn’t claim market leadership, but shows it.
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GoLive
17
Platform brands
5 years
Partnership
With IDEENHAUS we have found a partner for our diverse brand projects who stands by us constructively and competently—even on complex challenges.
— Roger Tschallener, Head of Marketing Strategy, SMG Swiss Marketplace Group
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