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A.Vogel – Design for future health

A.Vogel has stood for natural medicine, quality and trust for over a century. In the anniversary year, the task was clear: preserve tradition, shape the future. We rethought the brand visually, without losing its roots.

Project Context

A heritage brand with 100 years of history faces the hardest question: How do you stay relevant without bending? A.Vogel didn’t need a new product, but an appearance that carries both past and future.

Results and Impact

A brand presence that provides internal orientation and external recognition – globally consistent, modern and unmistakable. What makes it special: we developed this client’s brand design 25 years ago.

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100+

Years of brand history

Global

International rollout

25 years

Partnership

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Andy Suter, A.Vogel
IDEENHAUS supported us throughout our brand relaunch and helped breathe new life into this long-established brand. The new brand identity bridges the gap between the past and the future, providing a strong foundation for the brand's future.
Andy Suter, SEO, A.Vogel

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