Driving the future: With more drive to Global Leader
Market leadership is not a shield – it must be defended every day. Geistlich Biomaterials needed a redesign that visibly strengthens its leadership claim in bone regeneration. Together with BrandTrust, we delivered exactly that.
Project Context
Global market leader facing increasingly fierce competition. Geistlich needed a visual identity that makes the transformation visible and communicates its leadership claim.
Results and Impact
The “Wave of Regeneration” creates consistency across all touchpoints. Market leadership not just defended, but made visible.
Interested?
Book a meeting15+
Training and sales enablement workshops
1,200+
new brand touchpoints
40+
Countries with new products







Working with IDEENHAUS on the rebranding was defined by trust and creativity. The international rollout of the new design was professionally supported with training and workshops. We are very happy about the energy and dynamism we were able to ignite with our redesign!
— Daniele Micieli, Group Lead Brand & Graphic Design, Geistlich Pharma AG
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