Wicklein: Celebrate every moment
Gingerbread meant Christmas. Wicklein wanted more: a brand that carries its origin all year. We sharpened the presence — from the moment ribbon through packaging to the hey! display in-store. At ISM 2026, the relaunch landed.
A heritage brand rooted in Advent — but the range and the ambition go further. Wicklein needed an appearance that shows 1615 and still works in a modern snack aisle. Not only at Christmas.
A new brand style with moment ribbons, hey! as a line of its own at POS, Cinnamon Roll biscuit bar awarded. Feedback at the fair and in-store: the presence sits as if it had never looked any other way.
Nuremberg’s oldest gingerbread bakery
Brand relaunch at the fair
New Product Showcase, Cinnamon Roll
We’ve always had a good story. Now we finally have a brand that tells it.
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