Fellows: Joy of life for people & pets
At the point of sale, emotions decide, not ingredients. We turned Fellows from a product into a lovebrand: with clear brand codes, emotional imagery and a presence that stands out on the shelf immediately.
Project Context
The pet market is fiercely competitive. If you don’t convince immediately, you lose the grab at the shelf. Fellows didn’t need a new recipe, but a brand that emotionally reaches pet owners and clearly differentiates at POS.
Results and Impact
The relaunch at Interzoo convinced trade audiences and retailers alike. Fellows is establishing itself step by step as a lovebrand: Emotional, consistent, unmistakable.
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Product lines at launch
Insects as a protein source
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