Fellows: Joy of life for people & pets
At the point of sale, emotions decide, not ingredients. We turned Fellows from a product into a lovebrand: with clear brand codes, emotional imagery and a presence that stands out on the shelf immediately.
The pet market is fiercely competitive. If you don’t convince immediately, you lose the grab at the shelf. Fellows didn’t need a new recipe, but a brand that emotionally reaches pet owners and clearly differentiates at POS.
The relaunch at Interzoo convinced trade audiences and retailers alike. Fellows is establishing itself step by step as a lovebrand: Emotional, consistent, unmistakable.
Interzoo relaunch
Product lines at launch
Insects as a protein source
Ready for your brand success?
37+ years of experience + AI power = your advantage. Let's create something great together.