Neumarkter Lammsbraeu – Organic beer with tradition
Germany’s #1 in organic beer. A family business in its 7th generation. We designed Neumarkter Lammsbraeu’s leap from the organic market onto the supermarket shelf.
Project Context
An organic pioneer with conviction, but a packaging that wasn’t loud enough on the supermarket shelf. Lammsbraeu needed a design evolution that preserves tradition while convincing new customers.
Results and Impact
A packaging that makes a statement on the shelf. Authentic, modern, sustainable. Tradition that finally looks as good as it tastes.
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Organic beer Germany
€31.7M
Revenue
7th gen.
Family business
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