SOS Humanity: Dare to be more humane
In 2021, on average, one person drowned in the central Mediterranean every six hours. European states have withdrawn from sea rescue — civilian organisations fill the gap. For SOS Humanity we built a visual identity that makes the mission visible: brand, website, fundraising.
Sea rescue organisations bear witness on the ground, inform civil society and hold politics to account. SOS Humanity needed a visual identity that shows urgency without noise for its own sake — and actively mobilises donors.
Signal yellow and navy make the mission readable at a glance. Logo, website and campaign sit in one system: opportunity communication, storytelling, brand story. The fundraising campaign does not only make the brand visible — it binds supporters for the long term.
2021: one person drowned every six hours
Civilian sea rescue in the Mediterranean
Brand, website, fundraising
Questions about this project
Who is SOS Humanity?
SOS Humanity is a civilian sea rescue organisation in the central Mediterranean. In 2021 one person drowned there every six hours on average, while European states withdrew from sea rescue. IDEENHAUS developed the organisation’s visual identity.
What did IDEENHAUS do for SOS Humanity?
Visual identity, corporate design, design guidelines, web design, social media and fundraising.
What does the identity achieve?
Signal yellow and navy make the mission readable at a glance. Logo, website and campaign sit in one system of opportunity communication, storytelling and brand story; the fundraising campaign binds supporters for the long term.
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