SOS Humanity: Dare to be more humane
In 2021, on average, one person drowned in the central Mediterranean every six hours. European states have withdrawn from sea rescue — civilian organisations fill the gap. For SOS Humanity we built a visual identity that makes the mission visible: brand, website, fundraising.
Sea rescue organisations bear witness on the ground, inform civil society and hold politics to account. SOS Humanity needed a visual identity that shows urgency without noise for its own sake — and actively mobilises donors.
Signal yellow and navy make the mission readable at a glance. Logo, website and campaign sit in one system: opportunity communication, storytelling, brand story. The fundraising campaign does not only make the brand visible — it binds supporters for the long term.
2021: one person drowned every six hours
Civilian sea rescue in the Mediterranean
Brand, website, fundraising
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