VR TeilhaberBank: More than just a bank
150 years of cooperative banking – and a name that no longer told the story of what makes this bank different. VR Bank became VR TeilhaberBank. Not a cosmetic name change, but a 2-year transformation process from the inside out.
Project Context
People perceive banking as a necessary evil, not as a partnership. VR Bank needed an identity that makes the cooperative principle tangible and emotionally resonant.
Results and Impact
Employees carry the new brand with pride. The message “Wir teilen…” resonates. Real transformation. Not just a new logo, but a new attitude.
Interested?
Book a meeting2 years
Strategic guidance
200+
Employees trained
2025
Go-Live with positive market reactions
We experienced IDEENHAUS as highly effective, especially in internal communication. From the initial strategic reflection and the workshops with the executive board through to implementation within the organization, everything was consistently designed for clarity and alignment. The presentation to the workforce, as well as the internal and external campaign surrounding the new name, provided tangible support to the process and helped to build trust.
— Andreas Krieglstein, Bereichsleitung Unternehmensentwicklung, VR TeilhaberBank Metropolregion Nürnberg eG
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