Magazine for Inner Leadership: Leadership needs attitude
The IF “Magazine for Inner Leadership” has existed since the founding of the Bundeswehr. But long without a face. We turned an internal mandatory publication into a leading medium for military and civilian leaders: visually strong, clearly positioned, editorially up to date.
Project Context
IF had existed since the Bundeswehr’s founding, but without a unified concept, without a clear attitude, without design ambition. For a medium meant to shape leadership culture, that was no longer an option.
Results and Impact
IF now appears visually strong and editorially sharp – diverse, analytical, provocative. Printed 20,000 times, four times a year. A magazine that takes leaders seriously and that people read because they want to.
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