From pen champion
to learning champion.

STABILO is one of Europe’s leading writing instrument manufacturers and is available in more than 180 countries.

Parents want their child to have a happy childhood in which learning doesn’t turn into stress. With LUNIS, the brand connects pen, paper and app. LUNIS graph accompanies children as they learn to write, LUNIS ink helps teenagers learn vocabulary.

So parents aren’t buying Bluetooth. They are buying learning that’s fun – and a child who is happy to pick up a pen again. The question is:

How does new technology become a promise you understand in seconds?

The pen is what makes it work, for a simple reason: it stays what children already know – paper and writing. The app joins in without getting in the way. Practice becomes an experience children want of their own accord.

The packaging shows at a glance how pen, paper and app work together. It talks about the benefit rather than the technology and explains itself without much reading.

A responsive logo system defines who is speaking: STABILO, LUNIS or both brands. Separate colour worlds distinguish graph and ink, while a shared design system holds them together.

This is how the pen takes the load off both sides: children find their way into learning more easily, and parents have to remind and motivate them less often.

Every pack answers the key questions: For whom? What for? With which app? The roles of umbrella and product brand are clearly defined at every touchpoint. The system grows with new apps, learning occasions and age groups.