sensesation: Are you ready?
SynchroWood technology replaces many press plates with one universal solution: wood structures that look and feel authentic. Our branding turns that into an identity that joins precision and naturalness — luminous greens for the sensuality of wood, techlines for technical brilliance.
The perfect illusion of wood used to need a separate press plate for every look — a compromise between authenticity and efficiency. sensesation and SynchroWood change that: one plate, many structures, appearance and feel in one. The question: how does that technology become a brand you can see and feel?
Luminous greens stand for the naturalness of wood; techlines — inspired by tree structures — make the innovation visible. The lines run through every touchpoint and turn complex manufacturing into a sensual brand experience. The technology was awarded the German Design Award 2025 and the interzum Award (High Product Quality).
Universal press plate, many woods
sensesation as brand name
Technology made visible
Questions about this project
What is sensesation?
sensesation is the brand for SynchroWood technology, which replaces many press plates with one universal solution: wood structures that look and feel authentic. IDEENHAUS created the brand name and translated the technology into a brand.
What did IDEENHAUS do for sensesation?
Naming, brand style development and the brand experience.
What does the brand look like and what has it achieved?
Luminous greens stand for the naturalness of wood; techlines inspired by tree structures make the innovation visible. The technology was awarded the German Design Award 2025 and the interzum Award for High Product Quality.
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