Next-level Branding
for next-level Investing
The challenge
Branding for the test winner among robo-advisors
Not only the more than 55,000 customers, but also Stiftung Warentest clearly state: quirion is the No. 1 among German finance robo-advisors.
quirion’s brand style should also do justice to this claim to leadership.
The solution
From the figurative mark to the UI
We demonstrated that and how the design works at the first brand touchpoints. The focus here was primarily on digital applications of the brand in the user experience. To this end, we set the relevant specifications and course for the digital brand touchpoints, which are already being implemented.
Our services
Corporate Design, Corporate Identity
Target group-specific codes
Fixing brand style
the impact
The new brand identity is derived from the central guiding principle of combining digitality and human proximity. The contemporary style update conveys quirion’s value proposition not only in the logo, but also in all brand touchpoints and applications. The brand style thus makes a significant contribution to usability and brand experience.
