A home for high-performance, German-made brands
The RWS brand stands for excellent technology and high performance. We had the pleasure of translating that into a strong brand style.
People often ask us what sets IDEENHAUS apart from other advertising agencies or communications agencies. Not much – just the fact that we don’t work for companies that rely on their own taste to drive their decisions. Time and again, we’ve been amazed by how often we’re confronted with taste being used as a criterion.
Our methodology gives your personal taste a helping hand, safeguarding the success of your brand management. The benefits are clear: it’s a tool you can use to manage brands, even if you have little experience in the field.
We audit your brand and identify scope for development. We then derive recommendations for action in order to collaboratively steer your brand towards a successful future.
We develop a holistic style for your brand, drawing on the findings of your brand audit. This typically includes a logo, style guide for images and text, design guidelines, typography, colour and many more elements that combine to create a strong, consistent style.
We actively support you in managing your brand, based on your brand strategy and the specific context within which your brand sits. Our systematic approach gives you the skills to make decisions on design and branding – without being influenced by your personal taste.
We bring your brand to life by staging it at touchpoints, thinking and working holistically to create a consistent image of your brand regardless of the touchpoint or channel at hand.
Times have changed! Today, brands generally advertise themselves to potential employees, not the other way around. By creating a credible, relevant profile, we assist your brand with finding – and attracting – suitable candidates via the appropriate channels.
Our methodology is what makes us special! And it’s not just any old methodology: it represents the principles and way of working that have always driven us. Systematic, holistic, collaborative and shaped by radical transparency.
We put your brand, company or sales strategy centre stage and provide you with end-to-end services, from the initial analysis through to the global rollout – all wrapped up in an interdisciplinary process. It’s about collaborating as equals and communicating clearly, not ‘just’ advertising.
