A home for high-performance, German-made brands
The RWS brand stands for excellent technology and high performance. We had the pleasure of translating that into a strong brand style.
METHODOLOGY
beats
taste.
We’re Germany’s leading agency for translating strategies into brand experiences – from corporate design to platform development. And we’re looking for bright sparks to work with us on brand development.
Are you a branding agency, an advertising agency or a communications agency? Branding agency! Because methodology beats taste
People often ask us what sets IDEENHAUS apart from other advertising agencies or communications agencies. Not much – just the fact that we don’t work for companies that rely on their own taste to drive their decisions. Time and again, we’ve been amazed by how often we’re confronted with taste being used as a criterion.
Our methodology gives your personal taste a helping hand, safeguarding the success of your brand management. The benefits are clear: it’s a tool you can use to manage brands, even if you have little experience in the field.
THIS IS NOT VISIBLE
Success stories 2022
In 2022, we once again had the opportunity to help transform great brands into inspiring symbols with a passionate following, thanks to our recipes for success.
When a brand becomes an issue close to your heart
A brand that does good. The Zuger Frauenbund women’s association supports the less fortunate in society.
What our clients are saying about IDEENHAUS
With IDEENHAUS we have found a partner for our diverse brand projects, who also supports us constructively and competently in complex challenges.
Roger Tschallener
Head of Marketing Strategy
SMG Swiss Marketplace Group
IDEENHAUS is the strategic, creative partner for our Scout24 brands in Switzerland! This collaboration encompasses every one of our touchpoints.
Francesco Corbino
Senior Brand Strategist
SMG Swiss Marketplace Group
We love working with IDEENHAUS – and we love the results, too. By working together to build our brand as an employer, we were able to boost our application figures and welcome lots of new members to the DO family!
Marc Räppgen
HR Business Partner
Design Offices
IDEENHAUS really made our brand shine by developing stunning graphics and content based on our mission and values. In our view, it’s the most beautiful report of all time!
PHILIPP LANGENBACH
Head of Marketing & PR
Umweltbank Nürnberg AG
Guaranteed support – from A to Z! The successful execution of the brand style and website launch make my life easier, and so do the weekly check-ins.
Tanja Ziegler
Vice-President
Zuger Kantonaler Frauenbund
We’re delighted that IDEENHAUS understands how to translate our partners’ and customers’ sustainable concepts into brand management.
DR. AXEL KÖLLE UND DR. CHRISTIAN GEßNER
Zentrumsleistung ZNU
We worked with IDEENHAUS to develop a timeless style for our umbrella brand RWS GmbH. This style not only conveys a sense of precision and trust, but also succeeds in showcasing and inspiring the passion of the people at our site.
Matthias Vogel
Vice President Human Resources
RWS GmbH
IDEENHAUS worked with us to shape the relaunch of the Albrecht Dürer Airport Nürnberg brand – and demonstrated a great deal of sensitivity in the process.
JÜRGEN KOHSTALL
Head of Marketing and Corporate Communications
Albrecht Dürer Airport Nürnberg
IDEENHAUS really made our brand shine by developing stunning graphics and content based on our mission and values. In our view, it’s the most beautiful report of all time!
PHILIPP LANGENBACH
Head of Marketing & PR
Umweltbank Nürnberg AG
IDEENHAUS helped us, as a start-up, to define our brand profile and pin down who we wanted to be as a brand.
DANIEL HIESTAND
Managing Director of sisisi
We have been using methodology to create successful brands for more than 30 years by translating strategies into brand style
Brand audits
We audit your brand and identify scope for development. We then derive recommendations for action in order to collaboratively steer your brand towards a successful future.
Brand style development
We develop a holistic style for your brand, drawing on the findings of your brand audit. This typically includes a logo, style guide for images and text, design guidelines, typography, colour and many more elements that combine to create a strong, consistent style.
Brand management
We actively support you in managing your brand, based on your brand strategy and the specific context within which your brand sits. Our systematic approach gives you the skills to make decisions on design and branding – without being influenced by your personal taste.
Brand staging
We bring your brand to life by staging it at touchpoints, thinking and working holistically to create a consistent image of your brand regardless of the touchpoint or channel at hand.
Employer Branding
Times have changed! Today, brands generally advertise themselves to potential employees, not the other way around. By creating a credible, relevant profile, we assist your brand with finding – and attracting – suitable candidates via the appropriate channels.
Our methodology gives you peace of mind when working on your brand
Our methodology is what makes us special! And it’s not just any old methodology: it represents the principles and way of working that have always driven us. Systematic, holistic, collaborative and shaped by radical transparency.
We put your brand, company or sales strategy centre stage and provide you with end-to-end services, from the initial analysis through to the global rollout – all wrapped up in an interdisciplinary process. It’s about collaborating as equals and communicating clearly, not ‘just’ advertising.
