Brand
Management
Good brands don’t just need outstanding design if they want to thrive – they also need consistent, systematic management, above all else. In other words, you need the overarching design or style to be right, but you also need all of your brand’s touchpoints to be underpinned by the same idea.
Consistent, systematic brand management creates and safeguards brand value!
Good brands all tell an appealing story that sets them apart – and do so in a credible way. At least, that’s how we see good brand management at IDEENHAUS. We help you lead your brand and lead with your brand, turning it into your tool and decision-making basis for your day-to-day work. We empower you to develop a consistent brand experience at every brand touchpoint. Taste doesn’t have a role to play in this endeavour – just strategy and style. We can tell you how to manage and lead brands.
And if you don’t have the capacities and resources to do this yourself right now, we’d be happy to help you as an external brand manager.
We look forward to receiving your message!
Marion Endres
Owner and Managing Director
Your empathic partner for translating strategies into style that moves.
Marcel Olek
Creative Managing Director
Your contact when it comes to the development of holistic brand stylistics.
Max Kratzer
Head of Digital
Your address for the conception and development of digital brand experiences.
Sample testimonials for
Brand management
We have been using methodology to create successful brands for more than 30 years by translating strategies into brand style
Brand audits
We audit your brand and identify scope for development. We then derive recommendations for action in order to collaboratively steer your brand towards a successful future.
Brand style development
We develop a holistic style for your brand, drawing on the findings of your brand audit. This typically includes a logo, style guide for images and text, design guidelines, typography, colour and many more elements that combine to create a strong, consistent style.
Brand management
We actively support you in managing your brand, based on your brand strategy and the specific context within which your brand sits. Our systematic approach gives you the skills to make decisions on design and branding – without being influenced by your personal taste.
Brand staging
We bring your brand to life by staging it at touchpoints, thinking and working holistically to create a consistent image of your brand regardless of the touchpoint or channel at hand.
Employer Branding
Times have changed! Today, brands generally advertise themselves to potential employees, not the other way around. By creating a credible, relevant profile, we assist your brand with finding – and attracting – suitable candidates via the appropriate channels.
Our methodology gives you peace of mind when working on your brand
Our methodology is what makes us special! And it’s not just any old methodology: it represents the principles and way of working that have always driven us. Systematic, holistic, collaborative and shaped by radical transparency.
We put your brand, company or sales strategy centre stage and provide you with end-to-end services, from the initial analysis through to the global rollout – all wrapped up in an interdisciplinary process. It’s about collaborating as equals and communicating clearly, not ‘just’ advertising.
