Good brands don’t just need out­stand­ing design if they want to thrive – they also need con­sis­tent, sys­tem­at­ic management, above all else. In other words, you need the over­ar­ch­ing design or style to be right, but you also need all of your brand’s touch­points to be under­pinned by the same idea.

Con­sis­tent, sys­tem­at­ic brand management cre­ates and safe­guards brand value!

Good brands all tell an appeal­ing story that sets them apart – and do so in a cred­i­ble way. At least, that’s how we see good brand management at IDEENHAUS. We help you lead your brand and lead with your brand, turn­ing it into your tool and deci­sion-making basis for your day-to-day work. We empow­er you to devel­op a con­sis­tent brand expe­ri­ence at every brand touch­point. Taste doesn’t have a role to play in this endeav­our – just strat­e­gy and style. We can tell you how to manage and lead brands.

And if you don’t have the capac­i­ties and resources to do this your­self right now, we’d be happy to help you as an exter­nal brand man­ag­er.

collection of swiss krono brand management touchpoints

We look forward to receiv­ing your message!

Marion Endres
Owner and Man­ag­ing Direc­tor

Your empath­ic part­ner for trans­lat­ing strategies into style that moves.

Marcel Olek
Cre­ative Man­ag­ing Direc­tor

Your con­tact when it comes to the devel­op­ment of holis­tic brand styl­is­tics.

Max Kratzer
Head of Dig­i­tal

Your address for the con­cep­tion and devel­op­ment of dig­i­tal brand experiences.

Sample tes­ti­mo­ni­als for
Brand management

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We have been using methodology to create successful brands for more than 30 years by trans­lat­ing strategies into brand style

Brand audits

We audit your brand and iden­ti­fy scope for devel­op­ment. We then derive rec­om­men­da­tions for action in order to col­lab­o­ra­tive­ly steer your brand towards a successful future.

Brand style devel­op­ment

We devel­op a holis­tic style for your brand, draw­ing on the find­ings of your brand audit. This typ­i­cal­ly includes a logo, style guide for images and text, design guide­lines, typog­ra­phy, colour and many more ele­ments that com­bine to create a strong, con­sis­tent style.

Brand management

We active­ly sup­port you in man­ag­ing your brand, based on your brand strat­e­gy and the spe­cif­ic context within which your brand sits. Our sys­tem­at­ic approach gives you the skills to make deci­sions on design and branding – with­out being influ­enced by your personal taste.

Brand stag­ing

We bring your brand to life by stag­ing it at touch­points, think­ing and work­ing holis­ti­cal­ly to create a con­sis­tent image of your brand regard­less of the touch­point or chan­nel at hand.

Employ­er Branding

Times have changed! Today, brands gen­er­al­ly adver­tise them­selves to poten­tial employees, not the other way around. By cre­at­ing a cred­i­ble, rel­e­vant pro­file, we assist your brand with find­ing – and attract­ing – suit­able can­di­dates via the appro­pri­ate chan­nels.

Our methodology gives you peace of mind when work­ing on your brand

Our methodology is what makes us spe­cial! And it’s not just any old methodology: it rep­re­sents the prin­ci­ples and way of work­ing that have always driven us. Sys­tem­at­ic, holis­tic, col­lab­o­ra­tive and shaped by rad­i­cal trans­paren­cy.

We put your brand, com­pa­ny or sales strat­e­gy centre stage and pro­vide you with end-to-end ser­vices, from the ini­tial analy­sis through to the global roll­out – all wrapped up in an inter­dis­ci­pli­nary process. It’s about col­lab­o­rat­ing as equals and com­mu­ni­cat­ing clear­ly, not ‘just’ advertising.