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Methodology  
beats
taste

Man­ag­ing brands with method — IDEENHAUS is one of the leading brand agen­cies that has been trans­lat­ing strategies method­i­cal­ly and AI-based for over 35 years.

From strat­e­gy to real­i­ty.

Strat­e­gy

Our process starts with your strate­gic values …

Translation

A well-found­ed brand strat­e­gy is the basis for every …

Imple­men­ta­tion

After more than 30 years and hun­dreds of projects …

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What we can guar­an­tee and deliv­er. We promise.

We focus on your brand, cor­po­rate or sales strat­e­gy and offer all ser­vices in an inter­dis­ci­pli­nary process — from the ini­tial analy­sis to the global roll­out. Sup­port­ed by arti­fi­cial intel­li­gence when nec­es­sary and appro­pri­ate. A col­lab­o­ra­tion that is fun and with clear communication and “not just” advertising.

Brand audit

→ We audit your brand and iden­ti­fy devel­op­ment poten­tial. From this, we derive spe­cif­ic rec­om­men­da­tions for action. We use these to lead your brand into a successful future togeth­er.

SUCCESS STORY

Brand style devel­op­ment

→ An attrac­tive and unmis­tak­able brand image is the basis for every brand suc­cess. We trans­late your strat­e­gy into suit­able style ele­ments.

SUCCESS STORY

Brand management

→ We sup­port and empow­er you in your daily brand work. Deci­sions that are independent of taste keep your brand on the road to suc­cess.

SUCCESS STORY

POS & pack­ag­ing

→ Pack­ag­ing and POS are often the first points of con­tact with brands. Strong codes, orig­i­nal­i­ty and rel­e­vant mes­sages are required here.

SUCCESS STORY

Employ­er
Branding

→ With a cred­i­ble pro­file and the right chan­nels, we help your brand to find, attract and retain suit­able talent.

SUCCESS STORY

Dig­i­tal mar­ket­ing

→ Dig­i­tal chan­nels increase the engage­ment of your target group, gen­er­ate leads and make your mar­ket­ing more effi­cient with data and analy­ses.

SUCCESS STORY

Brand audit
Brand style devel­op­ment
Brand management
POS and pack­ag­ing

Employ­er
Branding

Dig­i­tal mar­ket­ing
Brand audit
Brand style devel­op­ment
Brand management

POS & pack­ag­ing

Employ­er
Branding
Dig­i­tal mar­ket­ing

→ We audit your brand and iden­ti­fy devel­op­ment poten­tial. From this, we derive spe­cif­ic rec­om­men­da­tions for action. We use these to lead your brand into a successful future togeth­er.

SUCCESS STORY

Take a look at one of our suc­cess stories with brand audit­ing.

CONTACT

You need sup­port with your brand audit?

→ An attrac­tive and unmis­tak­able brand image is the basis for every brand suc­cess. We trans­late your strat­e­gy into suit­able style ele­ments.

SUCCESS STORY

Take a look at one of our suc­cess stories with brand style devel­op­ment.

CONTACT

You need sup­port with your brand style devel­op­ment?

→ We sup­port and empow­er you in your daily brand work. Deci­sions that are independent of taste will keep your brand on the road to suc­cess.

SUCCESS STORY

Take a look at one of our suc­cess stories with brand management.

CONTACT

You need sup­port with your brand management?

→ Pack­ag­ing and POS are often the first points of con­tact with brands. Strong codes, orig­i­nal­i­ty and rel­e­vant mes­sages are required here.

SUCCESS STORY

Take a look at one of our POS & pack­ag­ing suc­cess stories.

CONTACT

You need sup­port with your POS & pack­ag­ing?

→ With a cred­i­ble pro­file and the right chan­nels, we help your brand to find, attract and retain suit­able talent.

SUCCESS STORY

Take a look at one of our suc­cess stories with employ­er branding.

CONTACT

You need sup­port with your employ­er branding?

→ Dig­i­tal chan­nels increase the engage­ment of your target group, gen­er­ate leads and make your mar­ket­ing more effi­cient with data and analy­ses.

SUCCESS STORY

Take a look at one of our dig­i­tal mar­ket­ing suc­cess stories now.

CONTACT

You need sup­port with your dig­i­tal mar­ket­ing?

We pro­mote over 100 brands! In Germany and inter­na­tion­al­ly.

Logo A.Vogel
Logo Freiöl
Logo der Bundeswehr
Logo von UBS
Logo der Emmi Group
Logo A.Vogel
Logo von quirion
Logo vom Weltenburger Kloster
Logo von RWS
Logo Julius Meinl
Logo Bundesagentur für Arbeit
Logo Bayerische Polizei
Logo von quirion
Logo Scout24
Logo smg
Logo UmweltBank
Logo Swiss Krono
Logo Eurolub
Logo Stabilo
Logo Scout24
Logo smg
Logo Neumarkter Lammsbräu
Logo kiwi now
Logo Design Offices
Logo Edeka
Logo Haftpflicht Kasse
Logo Schüller
Logo Neumarkter Lammsbräu
Logo A.Vogel
Logo Freiöl
Logo der Bundeswehr
Logo von UBS
Logo der Emmi Group
Logo vom Weltenburger Kloster
Logo von RWS
Logo Julius Meinl
Logo Bundesagentur für Arbeit
Logo Bayerische Polizei
Logo von quirion
Logo smg
Logo UmweltBank
Logo Swiss Krono
Logo Eurolub
Logo Stabilo
Logo Scout24
Logo Neumarkter Lammsbräu
Logo kiwi now
Logo Design Offices
Logo Edeka
Logo Haftpflicht Kasse
Logo Schüller

What our cus­tomers say
about IDEENHAUS

Advertising agency or communications agency? Brand agency!

Advertising agency or communications agency? Brand agency!

We are often asked what dis­tin­guish­es us as IDEENHAUS from other advertising agen­cies or communications agen­cies. Not much – just the fact that we don’t work for com­pa­nies that rely on their own taste to drive their deci­sions. Time and again, we’ve been amazed by how often we’re con­front­ed with taste being used as a cri­te­ri­on.

Our methodology gives your personal taste a help­ing hand, safe­guard­ing the suc­cess of your brand management. The advan­tage is obvi­ous, because it gives you a set of tools with which you can manage your brand — even as an inex­pe­ri­enced brand leader in dynam­ic and uncer­tain times. Key­word: arti­fi­cial intel­li­gence.

Blog – How We Think About Brands, Design, and AI

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Successful brand management starts here.

Every­thing that defines us today is in our methodology. It is not just any methodology, but stands for prin­ci­ples and a way of work­ing that has always driven us. Togeth­er we take a method­i­cal and holis­tic approach and know how to lead projects to suc­cess. We make sure that your strat­e­gy does­n’t end up in a drawer. Let’s make your brand fit for the future!

Strategie

Unser Prozess startet mit Ihren strategischen Werten, bzw. Ihren strategischen Unterlagen. Denn ohne Strategie keine Übersetzung. Wir nutzen die Strategie als Basis für die geschmacklose Markenarbeit.

Übersetzung

Eine fundierte Markenstrategie ist die Grundlage für jeden Markenerfolg. Auf Basis Ihrer strategischen Elemente auditieren wir Ihren Status quo. Daraus entwickeln wir Handlungs-Empfehlungen und übersetzen dann die strategischen Kopfbotschaften in spür- und erzählbare Markenbotschaften.

Implementierung

Nach über 30 Jahren und hunderten Projekten leben wir eine Überzeugung. Erfolgreiche Implementierung beginnt innen und strahlt über die Mitarbeiter nach außen. Gemeinsam mit Ihnen finden wir auch für Sie den passenden Prozess. Ganz gleich, wo Sie gerade in Ihrer Markenarbeit stehen.

Strategie

Unser Prozess startet mit Ihren strategischen Werten, bzw. Ihren strategischen Unterlagen. Denn ohne Strategie keine Übersetzung. Wir nutzen die Strategie als Basis für die geschmacklose Markenarbeit.

Übersetzung

Eine fundierte Markenstrategie ist die Grundlage für jeden Markenerfolg. Auf Basis Ihrer strategischen Elemente auditieren wir Ihren Status quo. Daraus entwickeln wir Handlungs-Empfehlungen und übersetzen dann die strategischen Kopfbotschaften in spür- und erzählbare Markenbotschaften.

Implementierung

Nach über 30 Jahren und hunderten Projekten leben wir eine Überzeugung. Erfolgreiche Implementierung beginnt innen und strahlt über die Mitarbeiter nach außen. Gemeinsam mit Ihnen finden wir auch für Sie den passenden Prozess. Ganz gleich, wo Sie gerade in Ihrer Markenarbeit stehen.

Marken-Auditierung

Wir auditieren Ihre Marke und identifizieren Entwicklungs-potenziale. Daraus leiten wir konkrete Handlungs-empfehlungen ab. Mit diesen führen wir Ihre Marke gemeinsam in eine erfolgreiche Zukunft.

Success story

Quirion

Your success

story? Get in

touch!

Markenstil-Entwicklung

Ein attraktives und unverwechselbares Markenbild ist die Grundlage für jeden Markenerfolg. Wir übersetzen Ihre Strategie in passende Stil-Elemente.

Success story

Geistlich

Your success

story? Get in

touch!

Marken-Management

Wir begleiten und befähigen bei der täglichen Markenarbeit. Mit geschmacks-unabhängigen Entscheidungen bleibt ihre Marke auf Erfolgskurs.

Success story

kiwi

Your success

story? Get in

touch!

POS und Verpackungen

Verpackungen und POS sind oft die ersten Berührungspunkte mit Marken. Hier sind starke Codes, Originalität und relevante Botschaften gefragt.

Success story

Freiöl

Your success

story? Get in

touch!

Employer Branding

Durch ein glaubwürdiges Profil und die richtigen Kanäle, helfen wir Ihrer Marke, passende Talente zu finden, anzusprechen und zu halten.

Success story

Provinzial

Your success

story? Get in

touch!

Digitales Marketing

Digitale Kanäle erhöhen das Engagement ihrer Zielgruppe, generieren Leads und führen Ihr Marketing mit Daten und Analysen in die Effizienz.

Success story

smg

Your success

story? Get in

touch!

Strategy

Our process starts with your strategic values, or your strategic documents. Because without strategy, there is no translation. We use the strategy as the basis for objective, tasteless brand management.

Translation

A well-founded brand strategy is the basis for every brand success. Based on your strategic elements, we audit your status quo. From there, we develop action-recommendations and then translate the strategic messages into tangible and relateable brand messages.

Implementation

After more than 30 years and hundreds of projects, we live by one conviction. Successful implementation begins internally and radiates outwards via the employees. Together with you, we will find the right process. No matter where you are in your brand work.

Strategy

Our process starts with your strategic values, or your strategic documents. Because without strategy, there is no translation. We use the strategy as the basis for objective, tasteless brand management.

Translation

A well-founded brand strategy is the basis for every brand success. Based on your strategic elements, we audit your status quo. From there, we develop action-recommendations and then translate the strategic messages into tangible and relateable brand messages.

Implementation

After more than 30 years and hundreds of projects, we live by one conviction. Successful implementation begins internally and radiates outwards via the employees. Together with you, we will find the right process. No matter where you are in your brand work.

Brand audits

We audit your brand and identify development potential. From this, we derive specific recommendations for action. We use these to lead your brand into a successful future together.

Success story

Quirion

Your success

story? Get in

touch!

Brand style development

An attractive and unmistakable brand image is the basis for every brand success. We translate your strategy into suitable style elements.

Success story

Geistlich

Your success

story? Get in

touch!

Brand management

We support and empower you in your daily brand work. Decisions that are independent of taste keep your brand on the road to success.

Success story

kiwi

Your success

story? Get in

touch!

POS and packaging

Packaging and POS are often the first points of contact with brands. Strong codes, originality and relevant messages are required here.

Success story

Freiöl

Your success

story? Get in

touch!

Employer Branding

With a credible profile and the right channels, we help your brand to find, attract and retain suitable talent.

Success story

Provinzial

Your success

story? Get in

touch!

Digital marketing

Digital channels increase the engagement of your target group, generate leads and make your marketing more efficient with data and analyses.

Success story

smg

Your success

story? Get in

touch!

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