We are Germany’s leading brand agency for the translation of strategies into effective brand management
Employees are seeking a home, not just an employer, as they no longer define themselves solely as employees. Brands are the coaches for successful teams.
Sabine Kropf | Commercial Managing Director
Managing brands is not rocket science. Sometimes, all it takes is courage, diligence, and perseverance.
Marion Endres | Owner and Managing Director
Of course AI is an important topic for us — alongside our methodical intelligence.
Marcel Olek | Creative Managing Director
Communication can be both everything and nothing, making it a matter of utmost importance.
Ralf Brendjes | Head of Brand Communication
The devil is in the details. In today‘s real-time brand management, special sensitivity is required.
Juliane Hänig | Head of Brand Design
One second for your brand has never been as important as today.
Max Kratzer | Digital Lead
Our methodology gives you
peace of mind when working on your brand
Our methodology is what makes us special! And it’s not just any old methodology: it represents the principles and way of working that have always driven us. Systematic, holistic, collaborative and shaped by radical transparency.
METHODOLOGY
How we work
Strategy
Our base
Our process starts with your strategic values, or your strategic documents. Because without strategy, there is no translation. We use the strategy as the basis for objective, tasteless brand management.
Translation
Our translation process
Based on your strategic elements, we audit your status quo. From there, we develop action-recommendations and then translate the strategic messages into tangible and relateable brand messages.
Implementation
Your implementation guarantee
After more than 30 years and hundreds of projects, we live by one conviction — successful implementation begins internally and shines outwards through the employees. Together with you, we will find the right process. No matter where you stand in your brand management.
EXPERTISE
What we deliver
Naming &
Tone of Voice
We give brands names
Brand
Management
We deliver technology-independent user experiences
Brand style development
We design brands at all touchpoints along the customer journey
Brand
Story
We tell stories that touch
Video
& Motion
We move
Content &
Communication
We consider relevance, from the message to the
channel
We make brands strong on the shelf
Media
Event &
Exhibition
We create unforgettable moments
UI / UX
We make brands a digital experience
Artificial intelligence
We use AI to elevate brands into the future.
Geistlich
New pulse for the regeneration experts
Quirion
Digital-first brand style for future investing
SOS Humanity
A sign for more humanity
A. Vogel
The healing power of nature freshly staged
SWISS KRONO
Holistic brand management for a world market leader
Swiss Marketplace Group
Brand identity and communication for digital innovation
SERVICES
How we develop brands
We put your brand, company or sales strategy centre stage and provide you with end-to-end services, from the initial analysis through to the global rollout – all wrapped up in an interdisciplinary process. It’s about collaborating as equals and communicating clearly, not ‘just’ advertising.
Brand audits
We audit your brand and identify development potential. From this, we derive specific recommendations for action. We use these to lead your brand into a successful future together.
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Brand style development
We develop a holistic style for your brand, drawing on the findings of your brand audit. This typically includes a logo, style guide for images and text, design guidelines, typography, colour and many more elements that combine to create a strong, consistent style.
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Brand management
We actively support you in managing your brand — methodically and based on your brand strategy and the individual context in which your brand takes place. By working methodically, we enable you to make design and brand decisions regardless of your taste.
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Brand staging
We bring your brand to life by staging it at the brand touchpoints. We always think and work holistically. For a consistent brand perception, regardless of contact point or channel.
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Employer Branding
Times have changed! Today, brands mostly apply to potential employees and no longer the other way round. With a credible and relevant profile, we help your brand to find and approach the right candidates via the appropriate channels.
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Digital Landscaping
In the digital age, it is crucial that your brand is visible and relevant. Through digital landscaping, we define goals, analyze existing brand touchpoints and derive optimizations. We develop an effective communication and content strategy with the Hero-Hub-Hygiene model.
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What our clients are saying about IDEENHAUS
“With IDEENHAUS we have found a partner for our diverse brand projects, who also supports us constructively and competently in complex challenges.„
ROGER TSCHALLENER
Head of Marketing Strategy
SMG Swiss Marketplace Group
“IDEENHAUS is the strategic, creative partner for our Scout24 brands in Switzerland! This collaboration encompasses every one of our touchpoints.„
FRANCESCO CORBINO
Senior Brand Strategist
SMG Swiss Marketplace Group
“We love working with IDEENHAUS – and we love the results, too. By working together to build our brand as an employer, we were able to boost our application figures and welcome lots of new members to the DO family!„
MARC RÄPPGEN
HR Business Partner
Design Offices
“IDEENHAUS really made our brand shine by developing stunning graphics and content based on our mission and values. In our view, it’s the most beautiful report of all time!„
PHILIPP LANGENBACH
Head of Marketing & PR
Umweltbank Nürnberg AG
“Guaranteed support – from A to Z! The successful execution of the brand style and website launch make my life easier, and so do the weekly check-ins.„
TANJA ZIEGLER
Vice-President
Zuger Kantonaler Frauenbund
“We’re delighted that IDEENHAUS understands how to translate our partners’ and customers’ sustainable concepts into brand management.„
DR. AXEL KÖLLE UND DR. CHRISTIAN GEßNER
Zentrumsleistung ZNU
“We worked with IDEENHAUS to develop a timeless style for our umbrella brand RWS GmbH. This style not only conveys a sense of precision and trust, but also succeeds in showcasing and inspiring the passion of the people at our site.„
MATTHIAS VOGEL
Vice President Human Resources
RWS GmbH
“IDEENHAUS worked with us to shape the relaunch of the Albrecht Dürer Airport Nürnberg brand – and demonstrated a great deal of sensitivity in the process.„
JÜRGEN KOHSTALL
Head of Marketing and Corporate Communications
Albrecht Dürer Airport Nürnberg
BLOG
How we think about brands, design and AI
- SXSW Austin ·
In der front row der World Capital of Live Music
- Pin it: Love at second sight ·
498 Millionen User können nicht irren …
- Farbe des Jahres ·
Peach Fuzz: Pantone-Farbe des Jahres 2024
- ChatGPT vor dem Aus? ·
Wenn der Faktor Mensch die KI ausbremst.
- Deutsch-Polnische Zukunftsmärkte ·
Faszinierende Einblicke in die Welt der KI
- Marken-Management ·
Nachhaltigkeit als Markenimperativ
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Are you a branding agency, an advertising agency or a communications agency? Branding agency! Because methodology beats taste
We are often asked what distinguishes us as IDEENHAUS from other advertising agencies or communications agencies. Not much – just the fact that we don’t work for companies that rely on their own taste to drive their decisions. Time and again, we’ve been amazed by how often we’re confronted with taste being used as a criterion.
Our methodology gives your personal taste a helping hand, safeguarding the success of your brand management. The advantage is obvious, because it gives you a set of tools with which you can manage your brand — even as an inexperienced brand leader in dynamic and uncertain times. Keyword: artificial intelligence.
Successful brand management begins here
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