We translate strategies into an impactful style.
With decades of experience from over 100 translated brand strategies across a wide range of industries and challenges, we know what makes successful projects. We make your brand future-ready and design success codes for the brands of tomorrow.
We rely on our proven translation methodology and adhere to simple, comprehensible principles out of conviction. The result: brand experiences that inspire and touch people.
We have been using methodology to create successful brands for more than 30 years by translating strategies into brand style
The ‘principle of signs’
Want to know how to use semiotics to send all the right signals?
Have you ever fallen in love with a product at first glance? When this happens, you’re happy to pay more for it and would do anything to get your hands on it. How do brands generate a sense of attraction? We analyse brands and markets to write recipes for success.
The ‘tasteless principle’
Want to know how to translate strategies using methodology?
We like saying that our work is utterly tasteless. Does this mean you need to worry about design? No. Quite the opposite! We don’t force you to take on our personal taste: instead, your brand strategy is the only thing that determines your design. Our work has absolutely nothing to do with taste – and everything to do with style.
The ‘relationship principle’
Want to know how to manage analogue and digital projects in the best possible way?
Relationships drive success: people buy relationships, not products. So, maintain your relationship with your target groups and send the right message to speak to both their hearts and minds.
The ‘methodology principle’
Want to know how to bring projects to life, down to the smallest detail?
Methodology beats taste. That’s why we don’t just think about creativity alone when designing brands: we focus on scientific principles. For successful brand work, we take sociocultural trends, semiotics, psychology and, last but not least, the brand strategy as our foundation.
The ‘sustainability principle’
Want to know how to manage your sustainability programme through your brand?
We don’t see sustainability as a trend. Sustainability is a question of attitude: for us, it’s a matter of course. And sustainability isn’t just about the environment, either. It’s much more about credibility, self-discipline and taking a long-term view. Environmentally. Socially. Entrepreneurially.
The ‘humanity principle’
Want to know how you can put your users at the forefront of your ideas and communication?
Human or machine. Who’s leading whom – and where to? We believe that digitalisation means one thing, above all else: people are taking centre stage in brand work to an even greater extent. We can be closer than ever before. It’s not about technology; it’s about attitudes and behaviour.
Do not rely on your personal taste in your design work. IDEENHAUS works “tasteless”: comprehensible, empirical and risk-minimised.