IDEENHAUS translates
strategies into
an impactful style.
1/6
The ‘principle of signs’
Want to know how to use semiotics to give off all the right signals?
Have you ever fallen in love with a product at first glance? When this happens, you’re happy to pay more for it and would do anything to get your hands on it. How do brands generate a sense of attraction? We analyse brands and markets to write recipes for success.
Creative Managing Director
2/6
The ‘tasteless principle’
Want to know how to translate strategies using methodology?
We like saying that our work is utterly tasteless. Does this mean you need to worry about design? No. Quite the opposite! We don’t force you to take on our personal taste: instead, your brand strategy is the only thing that determines your design. Our work has absolutely nothing to do with taste – and everything to do with style.
Owner and Managing Director
3/6
The ‘relationship principle’
Want to know how to manage analogue and digital projects in the best possible way?
Relationships drive success: people buy relationships, not products. So, maintain your relationship with your target groups and send the right message to speak to both their hearts and minds.
Commercial Managing Director
4/6
The ‘methodology principle’
Want to know how to bring projects to life, down to the smallest detail?
Methodology beats taste. That’s why we don’t just think about creativity alone when designing brands: we focus on scientific principles. For successful brand work, we take sociocultural trends, semiotics, psychology and, last but not least, the brand strategy as our foundation.
Head of Brand Design
5/6
The ‘sustainability principle’
Want to know how to manage your sustainability programme through your brand?
We don’t see sustainability as a trend. Sustainability is a question of attitude:
for us, it’s a matter of course. And sustainability
isn’t just about the environment, either. It’s much more about
credibility, self-discipline and taking a long-term view. Environmentally. Socially. Entrepreneurially.
Head of Brand Design
6/6
The ‘humanity principle’
Want to know how you can put your users at the forefront of your ideas and communication?
Human or machine. Who’s leading whom – and where to? We believe that digitalisation means one thing, above all else: people are taking centre stage in brand work to an even greater extent. We can be closer than ever before. It’s not about technology; it’s about attitudes and behaviour.
Head of Digital
We have been using methodology to create successful brands for more than 30 years by translating strategies into brand style
Brand audits
We audit your brand and identify scope for development. We then derive recommendations for action in order to collaboratively steer your brand towards a successful future.
Brand style development
We develop a holistic style for your brand, drawing on the findings of your brand audit. This typically includes a logo, style guide for images and text, design guidelines, typography, colour and many more elements that combine to create a strong, consistent style.
Brand management
We actively support you in managing your brand, based on your brand strategy and the specific context within which your brand sits. Our systematic approach gives you the skills to make decisions on design and branding – without being influenced by your personal taste.
Brand staging
We bring your brand to life by staging it at touchpoints, thinking and working holistically to create a consistent image of your brand regardless of the touchpoint or channel at hand.
Employer Branding
Times have changed! Today, brands generally advertise themselves to potential employees, not the other way around. By creating a credible, relevant profile, we assist your brand with finding – and attracting – suitable candidates via the appropriate channels.
Our methodology gives you peace of mind when working on your brand
Our methodology is what makes us special! And it’s not just any old methodology: it represents the principles and way of working that have always driven us. Systematic, holistic, collaborative and shaped by radical transparency.
We put your brand, company or sales strategy centre stage and provide you with end-to-end services, from the initial analysis through to the global rollout – all wrapped up in an interdisciplinary process. It’s about collaborating as equals and communicating clearly, not ‘just’ advertising.
