We trans­late strategies into an impact­ful style.

With decades of expe­ri­ence from over 100 trans­lat­ed brand strategies across a wide range of indus­tries and chal­lenges, we know what makes successful projects. We make your brand future-ready and design suc­cess codes for the brands of tomor­row.

We rely on our proven translation methodology and adhere to simple, comprehensible prin­ci­ples out of con­vic­tion. The result: brand experiences that inspire and touch people.

We have been using methodology to create successful brands for more than 30 years by trans­lat­ing strategies into brand style

Strat­e­gy
audits
Imple­men­ta­tion

The ‘prin­ci­ple of signs’

Want to know how to use semi­otics to send all the right sig­nals?

Have you ever fallen in love with a prod­uct at first glance? When this hap­pens, you’re happy to pay more for it and would do any­thing to get your hands on it. How do brands gen­er­ate a sense of attrac­tion? We analyse brands and mar­kets to write recipes for suc­cess.

Marcel Olek, Cre­ative Man­ag­ing Direc­tor

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The ‘tasteless prin­ci­ple’

Want to know how to trans­late strategies using methodology?

We like saying that our work is utter­ly tasteless. Does this mean you need to worry about design? No. Quite the oppo­site! We don’t force you to take on our personal taste: instead, your brand strat­e­gy is the only thing that deter­mines your design. Our work has absolute­ly noth­ing to do with taste – and every­thing to do with style.

Marion Endres, Owner and Man­ag­ing Direc­tor

The ‘rela­tion­ship prin­ci­ple’

Want to know how to manage ana­logue and dig­i­tal projects in the best pos­si­ble way?

Rela­tion­ships drive suc­cess: people buy rela­tion­ships, not prod­ucts. So, main­tain your rela­tion­ship with your target groups and send the right message to speak to both their hearts and minds.

Sabine Kropf, Com­mer­cial Man­ag­ing Direc­tor

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The ‘methodology prin­ci­ple’

Want to know how to bring projects to life, down to the small­est detail?

Methodology beats taste. That’s why we don’t just think about cre­ativ­i­ty alone when design­ing brands: we focus on sci­en­tif­ic prin­ci­ples. For successful brand work, we take socio­cul­tur­al trends, semi­otics, psy­chol­o­gy and, last but not least, the brand strat­e­gy as our foun­da­tion.

Ralf Brend­jes, Head of Brand Communication

The ‘sus­tain­abil­i­ty prin­ci­ple’

Want to know how to manage your sus­tain­abil­i­ty pro­gramme through your brand?

We don’t see sus­tain­abil­i­ty as a trend. Sus­tain­abil­i­ty is a ques­tion of atti­tude: for us, it’s a matter of course. And sus­tain­abil­i­ty isn’t just about the environment, either. It’s much more about cred­i­bil­i­ty, self-dis­ci­pline and taking a long-term view. Envi­ron­men­tal­ly. Social­ly. Entre­pre­neuri­al­ly.

Juliane Hänig, Head of Brand Design

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The ‘human­i­ty prin­ci­ple’

Want to know how you can put your users at the fore­front of your ideas and communication?

Human or machine. Who’s leading whom – and where to? We believe that dig­i­tal­i­sa­tion means one thing, above all else: people are taking centre stage in brand work to an even greater extent. We can be closer than ever before. It’s not about technology; it’s about atti­tudes and behav­iour.

Max­i­m­il­ian Kratzer, Dig­i­tal Lead

Brand audits
We audit your brand and iden­ti­fy devel­op­ment poten­tial. From this, we derive spe­cif­ic rec­om­men­da­tions for action. We use these to lead your brand into a successful future togeth­er.
Brand style devel­op­ment
We devel­op a holis­tic style for your brand, draw­ing on the find­ings of your brand audit. This typ­i­cal­ly includes a logo, style guide for images and text, design guide­lines, typog­ra­phy, colour and many more ele­ments that com­bine to create a strong, con­sis­tent style.
Brand management
We active­ly sup­port you in man­ag­ing your brand — method­i­cal­ly and based on your brand strat­e­gy and the indi­vid­ual context in which your brand takes place. By work­ing method­i­cal­ly, we enable you to make design and brand deci­sions regard­less of your taste.
Brand stag­ing
We bring your brand to life by stag­ing it at the brand touch­points. We always think and work holis­ti­cal­ly. For con­sis­tent brand per­cep­tion, regard­less of con­tact point or chan­nel, but always dig­i­tal­ly.
Employ­er Branding
Times have changed! Today, brands mostly apply to poten­tial employees and no longer the other way round. With a cred­i­ble and rel­e­vant pro­file, we help your brand to find and approach the right can­di­dates via their chan­nels.

Do not rely on your personal taste in your design work. IDEENHAUS works “tasteless”: comprehensible, empirical and risk-minimised.

IDEENHAUS Blog

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