IDEENHAUS trans­lates strate­gies into an impact­ful style.


The ‘prin­ci­ple of signs’

Want to know how to use semi­otics to give off all the right sig­nals?

Have you ever fallen in love with a prod­uct at first glance? When this hap­pens, you’re happy to pay more for it and would do any­thing to get your hands on it. How do brands gen­er­ate a sense of attrac­tion? We analyse brands and mar­kets to write recipes for suc­cess.


Cre­ative Man­ag­ing Direc­tor


The ‘taste­less prin­ci­ple’

Want to know how to trans­late strate­gies using method­ol­o­gy?

We like saying that our work is utter­ly taste­less. Does this mean you need to worry about design? No. Quite the oppo­site! We don’t force you to take on our per­son­al taste: instead, your brand strat­e­gy is the only thing that deter­mines your design. Our work has absolute­ly noth­ing to do with taste – and every­thing to do with style.


Owner and Man­ag­ing Direc­tor


The ‘rela­tion­ship prin­ci­ple’

Want to know how to manage ana­logue and dig­i­tal projects in the best pos­si­ble way?

Rela­tion­ships drive suc­cess: people buy rela­tion­ships, not prod­ucts. So, main­tain your rela­tion­ship with your target groups and send the right mes­sage to speak to both their hearts and minds.


Com­mer­cial Man­ag­ing Direc­tor


The ‘method­ol­o­gy prin­ci­ple’

Want to know how to bring projects to life, down to the small­est detail?

Method­ol­o­gy beats taste. That’s why we don’t just think about cre­ativ­i­ty alone when design­ing brands: we focus on sci­en­tif­ic prin­ci­ples. For suc­cess­ful brand work, we take socio­cul­tur­al trends, semi­otics, psy­chol­o­gy and, last but not least, the brand strat­e­gy as our foun­da­tion.


Head of Brand Design


The ‘sus­tain­abil­i­ty prin­ci­ple’

Want to know how to manage your sus­tain­abil­i­ty pro­gramme through your brand?

We don’t see sus­tain­abil­i­ty as a trend. Sus­tain­abil­i­ty is a ques­tion of atti­tude:
for us, it’s a matter of course. And sus­tain­abil­i­ty
isn’t just about the envi­ron­ment, either. It’s much more about
cred­i­bil­i­ty, self-dis­ci­pline and taking a long-term view. Envi­ron­men­tal­ly. Social­ly. Entre­pre­neuri­al­ly.


Head of Brand Design


The ‘human­i­ty prin­ci­ple’

Want to know how you can put your users at the fore­front of your ideas and com­mu­ni­ca­tion?

Human or machine. Who’s lead­ing whom – and where to? We believe that dig­i­tal­i­sa­tion means one thing, above all else: people are taking centre stage in brand work to an even greater extent. We can be closer than ever before. It’s not about tech­nol­o­gy; it’s about atti­tudes and behav­iour.


Head of Dig­i­tal

We have been using method­ol­o­gy to create suc­cess­ful brands for more than 30 years by trans­lat­ing strate­gies into brand style

Brand audits

We audit your brand and iden­ti­fy scope for devel­op­ment. We then derive rec­om­men­da­tions for action in order to col­lab­o­ra­tive­ly steer your brand towards a suc­cess­ful future.

Brand style devel­op­ment

We devel­op a holis­tic style for your brand, draw­ing on the find­ings of your brand audit. This typ­i­cal­ly includes a logo, style guide for images and text, design guide­lines, typog­ra­phy, colour and many more ele­ments that com­bine to create a strong, con­sis­tent style.

Brand man­age­ment

We active­ly sup­port you in man­ag­ing your brand, based on your brand strat­e­gy and the spe­cif­ic con­text within which your brand sits. Our sys­tem­at­ic approach gives you the skills to make deci­sions on design and brand­ing – with­out being influ­enced by your per­son­al taste.

Brand stag­ing

We bring your brand to life by stag­ing it at touch­points, think­ing and work­ing holis­ti­cal­ly to create a con­sis­tent image of your brand regard­less of the touch­point or chan­nel at hand.

Employ­er Brand­ing

Times have changed! Today, brands gen­er­al­ly adver­tise them­selves to poten­tial employ­ees, not the other way around. By cre­at­ing a cred­i­ble, rel­e­vant pro­file, we assist your brand with find­ing – and attract­ing – suit­able can­di­dates via the appro­pri­ate chan­nels.

Our method­ol­o­gy gives you peace of mind when work­ing on your brand

Our method­ol­o­gy is what makes us spe­cial! And it’s not just any old method­ol­o­gy: it rep­re­sents the prin­ci­ples and way of work­ing that have always driven us. Sys­tem­at­ic, holis­tic, col­lab­o­ra­tive and shaped by rad­i­cal trans­paren­cy.

We put your brand, com­pa­ny or sales strat­e­gy centre stage and pro­vide you with end-to-end ser­vices, from the ini­tial analy­sis through to the global roll­out – all wrapped up in an inter­dis­ci­pli­nary process. It’s about col­lab­o­rat­ing as equals and com­mu­ni­cat­ing clear­ly, not ‘just’ adver­tis­ing.

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