Brand
audits

Your brand strategy’s just wrapped up? Want to know whether your cur­rent brand iden­ti­ty still aligns with your strat­e­gy and whether it puts it into prac­tice with pre­ci­sion?

An ana­lyt­i­cal, method­i­cal and con­sis­tent approach
to audit­ing your brand!

We’ll audit your brand and iden­ti­fy room for devel­op­ment. In the process, we’ll com­pare your brand style ele­ments and brand touch­points with the strate­gic para­me­ters and analyse where there could be a need for fur­ther work.

If fur­ther work is required, we’ll change as little as pos­si­ble to start with. This lets your exist­ing target audi­ence con­tin­ue to recog­nise the brand, while also making it rel­e­vant and attrac­tive to new target groups. Con­verse­ly, we will be blunt­ly honest about where there is untapped poten­tial to boost the relevance of your brand.

At the end of the audit process, we will always draw up clear rec­om­men­da­tions for your brand style or the idea behind your brand. Plus, this step nor­mal­ly involves us cre­at­ing the ini­tial sketch­es of your design routes. These show the impact our rec­om­men­da­tions have on your brand’s design and how it’s expe­ri­enced.

How does this ben­e­fit you?

All the out­comes are based on your strat­e­gy! This method­i­cal approach means nei­ther you nor others at the com­pa­ny need to rely on your per­son­al taste or that of others. Because methodology beats taste.

We look for­ward to receiv­ing your mes­sage!

Marion Endres
Owner and Man­ag­ing Direc­tor

Your empath­ic part­ner for trans­lat­ing strategies into style that moves.

Marcel Olek
Cre­ative Man­ag­ing Direc­tor

Your con­tact when it comes to the devel­op­ment of holis­tic brand styl­is­tics.

Max Kratzer
Head of Dig­i­tal

Your address for the con­cep­tion and devel­op­ment of dig­i­tal brand experiences.

Sample tes­ti­mo­ni­als for
Brand audits

It seems we can’t find what you’re look­ing for.

We have been using methodology to create successful brands for more than 30 years by trans­lat­ing strategies into brand style

Brand audits

We audit your brand and iden­ti­fy scope for devel­op­ment. We then derive rec­om­men­da­tions for action in order to col­lab­o­ra­tive­ly steer your brand towards a successful future.

Brand style devel­op­ment

We devel­op a holis­tic style for your brand, draw­ing on the find­ings of your brand audit. This typ­i­cal­ly includes a logo, style guide for images and text, design guide­lines, typog­ra­phy, colour and many more ele­ments that com­bine to create a strong, con­sis­tent style.

Brand management

We active­ly sup­port you in man­ag­ing your brand, based on your brand strat­e­gy and the spe­cif­ic con­text within which your brand sits. Our sys­tem­at­ic approach gives you the skills to make deci­sions on design and branding – with­out being influ­enced by your per­son­al taste.

Brand stag­ing

We bring your brand to life by stag­ing it at touch­points, think­ing and work­ing holis­ti­cal­ly to create a con­sis­tent image of your brand regard­less of the touch­point or chan­nel at hand.

Employ­er Branding

Times have changed! Today, brands gen­er­al­ly adver­tise them­selves to poten­tial employees, not the other way around. By cre­at­ing a cred­i­ble, rel­e­vant pro­file, we assist your brand with find­ing – and attract­ing – suit­able can­di­dates via the appro­pri­ate chan­nels.

Our methodology gives you peace of mind when work­ing on your brand

Our methodology is what makes us spe­cial! And it’s not just any old methodology: it rep­re­sents the prin­ci­ples and way of work­ing that have always driven us. Sys­tem­at­ic, holis­tic, col­lab­o­ra­tive and shaped by rad­i­cal trans­paren­cy.

We put your brand, com­pa­ny or sales strat­e­gy centre stage and pro­vide you with end-to-end ser­vices, from the ini­tial analy­sis through to the global roll­out – all wrapped up in an inter­dis­ci­pli­nary process. It’s about col­lab­o­rat­ing as equals and com­mu­ni­cat­ing clear­ly, not ‘just’ advertising.

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