We’ll audit your brand and identify room for development. In the process, we’ll compare your brand style elements and brand touchpoints with the strategic parameters and analyse where there could be a need for further work.
If further work is required, we’ll change as little as possible to start with. This lets your existing target audience continue to recognise the brand, while also making it relevant and attractive to new target groups. Conversely, we will be bluntly honest about where there is untapped potential to boost the relevance of your brand.
At the end of the audit process, we will always draw up clear recommendations for your brand style or the idea behind your brand. Plus, this step normally involves us creating the initial sketches of your design routes. These show the impact our recommendations have on your brand’s design and how it’s experienced.
All the outcomes are based on your strategy! This methodical approach means neither you nor others at the company need to rely on your personal taste or that of others. Because methodology beats taste.
We audit your brand and identify scope for development. We then derive recommendations for action in order to collaboratively steer your brand towards a successful future.
We develop a holistic style for your brand, drawing on the findings of your brand audit. This typically includes a logo, style guide for images and text, design guidelines, typography, colour and many more elements that combine to create a strong, consistent style.
We actively support you in managing your brand, based on your brand strategy and the specific context within which your brand sits. Our systematic approach gives you the skills to make decisions on design and branding – without being influenced by your personal taste.
We bring your brand to life by staging it at touchpoints, thinking and working holistically to create a consistent image of your brand regardless of the touchpoint or channel at hand.
Times have changed! Today, brands generally advertise themselves to potential employees, not the other way around. By creating a credible, relevant profile, we assist your brand with finding – and attracting – suitable candidates via the appropriate channels.
Our methodology is what makes us special! And it’s not just any old methodology: it represents the principles and way of working that have always driven us. Systematic, holistic, collaborative and shaped by radical transparency.
We put your brand, company or sales strategy centre stage and provide you with end-to-end services, from the initial analysis through to the global rollout – all wrapped up in an interdisciplinary process. It’s about collaborating as equals and communicating clearly, not ‘just’ advertising.
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