Brand style development

Brand style
development

For us, brand style is much more than corporate design. Style is the question of whether I should wear a tie or not, whereas design is ‘just’ about the colour of my tie. (Yes, we know ties are out of fashion, but the example is so wonderfully straightforward). That’s why we see brands in a much more holistic way.

Timeless, tasteless brand style for the best brands!

For us, brand style is about how a brand feels, how it speaks to me, what stories it tells and, at the end of the day, how we can use this to imbue the brand with a new idea.

Of course, brand style also encompasses the traditional elements like a logo, font, colours, shapes, images and so on. No question about it. But that’s where our skill lies: it’s what we’ve been doing at IDEENHAUS for hundreds of brands since 1989. Brand style made by IDEENHAUS isn’t just outstanding on an aesthetic level – after all, that’s ‘merely’ about craftsmanship. Instead, it also aligns perfectly with your values, positioning, strategy, vision or idea for your brand.

In the process, we look at the following elements of brand style:

Logo/word and design mark
Colouring and image universe
Typography
Motion design
Content
Icons and pictograms
Design system/layout principle

Sample testimonials for
Brand style development

Eurolub: Uniqueness demands a special brand style

Beeliving: Charity-Design – do good and talk about it

Geistlich: Driving the future — Becoming a global leader with more drive

Fellows: Joy of life for humans animals

We have been using methodology to create successful brands for more than 30 years by translating strategies into brand style

Brand audits

We audit your brand and identify scope for development. We then derive recommendations for action in order to collaboratively steer your brand towards a successful future.

We develop a holistic style for your brand, drawing on the findings of your brand audit. This typically includes a logo, style guide for images and text, design guidelines, typography, colour and many more elements that combine to create a strong, consistent style.

Brand management

We actively support you in managing your brand, based on your brand strategy and the specific context within which your brand sits. Our systematic approach gives you the skills to make decisions on design and branding – without being influenced by your personal taste.

Brand staging

We bring your brand to life by staging it at touchpoints, thinking and working holistically to create a consistent image of your brand regardless of the touchpoint or channel at hand.

Employer Branding

Times have changed! Today, brands generally advertise themselves to potential employees, not the other way around. By creating a credible, relevant profile, we assist your brand with finding – and attracting – suitable candidates via the appropriate channels.

Our methodology gives you peace of mind when working on your brand

Our methodology is what makes us special! And it’s not just any old methodology: it represents the principles and way of working that have always driven us. Systematic, holistic, collaborative and shaped by radical transparency.

We put your brand, company or sales strategy centre stage and provide you with end-to-end services, from the initial analysis through to the global rollout – all wrapped up in an interdisciplinary process. It’s about collaborating as equals and communicating clearly, not ‘just’ advertising.