Brand style

For us, brand style is much more than cor­po­rate design. Style is the ques­tion of whether I should wear a tie or not, where­as design is ‘just’ about the colour of my tie. (Yes, we know ties are out of fash­ion, but the exam­ple is so won­der­ful­ly straight­for­ward). That’s why we see brands in a much more holis­tic way.

Time­less, tasteless brand style for the best brands!

For us, brand style is about how a brand feels, how it speaks to me, what stories it tells and, at the end of the day, how we can use this to imbue the brand with a new idea.

Of course, brand style also encom­pass­es the tra­di­tion­al ele­ments like a logo, font, colours, shapes, images and so on. No ques­tion about it. But that’s where our skill lies: it’s what we’ve been doing at IDEENHAUS for hun­dreds of brands since 1989. Brand style made by IDEENHAUS isn’t just out­stand­ing on an aes­thet­ic level – after all, that’s ‘merely’ about crafts­man­ship. Instead, it also aligns per­fect­ly with your values, posi­tion­ing, strat­e­gy, vision or idea for your brand.

ideenhaus entwicklung markenstil

In the process, we look at the fol­low­ing ele­ments of brand style:

  • Logo/word and design mark
  • Colour­ing and image uni­verse
  • Typog­ra­phy
  • Motion design
  • Con­tent
  • Icons and pic­tograms
  • Design system/layout prin­ci­ple

We look forward to receiv­ing your message!

Marion Endres
Owner and Man­ag­ing Direc­tor

Your empath­ic part­ner for trans­lat­ing strategies into style that moves.

Marcel Olek
Cre­ative Man­ag­ing Direc­tor

Your con­tact when it comes to the devel­op­ment of holis­tic brand styl­is­tics.

Max Kratzer
Head of Dig­i­tal

Your address for the con­cep­tion and devel­op­ment of dig­i­tal brand experiences.

Sample tes­ti­mo­ni­als for
Brand style devel­op­ment

It seems we can’t find what you’re look­ing for.

We have been using methodology to create successful brands for more than 30 years by trans­lat­ing strategies into brand style

Brand audits

We audit your brand and iden­ti­fy scope for devel­op­ment. We then derive rec­om­men­da­tions for action in order to col­lab­o­ra­tive­ly steer your brand towards a successful future.

Brand style devel­op­ment

We devel­op a holis­tic style for your brand, draw­ing on the find­ings of your brand audit. This typ­i­cal­ly includes a logo, style guide for images and text, design guide­lines, typog­ra­phy, colour and many more ele­ments that com­bine to create a strong, con­sis­tent style.

Brand management

We active­ly sup­port you in man­ag­ing your brand, based on your brand strat­e­gy and the spe­cif­ic context within which your brand sits. Our sys­tem­at­ic approach gives you the skills to make deci­sions on design and branding – with­out being influ­enced by your personal taste.

Brand stag­ing

We bring your brand to life by stag­ing it at touch­points, think­ing and work­ing holis­ti­cal­ly to create a con­sis­tent image of your brand regard­less of the touch­point or chan­nel at hand.

Employ­er Branding

Times have changed! Today, brands gen­er­al­ly adver­tise them­selves to poten­tial employees, not the other way around. By cre­at­ing a cred­i­ble, rel­e­vant pro­file, we assist your brand with find­ing – and attract­ing – suit­able can­di­dates via the appro­pri­ate chan­nels.

Our methodology gives you peace of mind when work­ing on your brand

Our methodology is what makes us spe­cial! And it’s not just any old methodology: it rep­re­sents the prin­ci­ples and way of work­ing that have always driven us. Sys­tem­at­ic, holis­tic, col­lab­o­ra­tive and shaped by rad­i­cal trans­paren­cy.

We put your brand, com­pa­ny or sales strat­e­gy centre stage and pro­vide you with end-to-end ser­vices, from the ini­tial analy­sis through to the global roll­out – all wrapped up in an inter­dis­ci­pli­nary process. It’s about col­lab­o­rat­ing as equals and com­mu­ni­cat­ing clear­ly, not ‘just’ advertising.

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