For us, brand style is about how a brand feels, how it speaks to me, what stories it tells and, at the end of the day, how we can use this to imbue the brand with a new idea.
Of course, brand style also encompasses the traditional elements like a logo, font, colours, shapes, images and so on. No question about it. But that’s where our skill lies: it’s what we’ve been doing at IDEENHAUS for hundreds of brands since 1989. Brand style made by IDEENHAUS isn’t just outstanding on an aesthetic level – after all, that’s ‘merely’ about craftsmanship. Instead, it also aligns perfectly with your values, positioning, strategy, vision or idea for your brand.
In the process, we look at the following elements of brand style:
Your empathic partner for translating strategies into style that moves.
Your contact when it comes to the development of holistic brand stylistics.
Your address for the conception and development of digital brand experiences.
We audit your brand and identify scope for development. We then derive recommendations for action in order to collaboratively steer your brand towards a successful future.
We develop a holistic style for your brand, drawing on the findings of your brand audit. This typically includes a logo, style guide for images and text, design guidelines, typography, colour and many more elements that combine to create a strong, consistent style.
We actively support you in managing your brand, based on your brand strategy and the specific context within which your brand sits. Our systematic approach gives you the skills to make decisions on design and branding – without being influenced by your personal taste.
We bring your brand to life by staging it at touchpoints, thinking and working holistically to create a consistent image of your brand regardless of the touchpoint or channel at hand.
Times have changed! Today, brands generally advertise themselves to potential employees, not the other way around. By creating a credible, relevant profile, we assist your brand with finding – and attracting – suitable candidates via the appropriate channels.
Our methodology is what makes us special! And it’s not just any old methodology: it represents the principles and way of working that have always driven us. Systematic, holistic, collaborative and shaped by radical transparency.
We put your brand, company or sales strategy centre stage and provide you with end-to-end services, from the initial analysis through to the global rollout – all wrapped up in an interdisciplinary process. It’s about collaborating as equals and communicating clearly, not ‘just’ advertising.
