In recruitment, money is no longer the key – and sole – driver. For many people, and especially younger people in Generation Z and Millennials, meaningful work is at the forefront of their mind: the company they work at needs to give them the chance to have an impact. Gen Z are after real social benefits, real security and credible missions on the part of companies. But how can you communicate this and find these individuals?
We help you position your brand so applicants find it attractive and it strikes a chord with them. At the end of the day, it’s never about speaking to or attracting everyone: the aim is merely to find people who are the right fit for you.
With many of our clients, we’re able to develop attractive employer brands (even if the word ‘employer’ is really a bit outdated, of course). We focus on positioning the brand authentically and credibly, both for potential employees and the current workforce. After all, that’s what makes recruitment different from employer branding: we’re not interested in generating short-term reach to fill specific vacancies. People are at the heart of our work.
We audit your brand and identify scope for development. We then derive recommendations for action in order to collaboratively steer your brand towards a successful future.
We develop a holistic style for your brand, drawing on the findings of your brand audit. This typically includes a logo, style guide for images and text, design guidelines, typography, colour and many more elements that combine to create a strong, consistent style.
We actively support you in managing your brand, based on your brand strategy and the specific context within which your brand sits. Our systematic approach gives you the skills to make decisions on design and branding – without being influenced by your personal taste.
We bring your brand to life by staging it at touchpoints, thinking and working holistically to create a consistent image of your brand regardless of the touchpoint or channel at hand.
Times have changed! Today, brands generally advertise themselves to potential employees, not the other way around. By creating a credible, relevant profile, we assist your brand with finding – and attracting – suitable candidates via the appropriate channels.
Our methodology is what makes us special! And it’s not just any old methodology: it represents the principles and way of working that have always driven us. Systematic, holistic, collaborative and shaped by radical transparency.
We put your brand, company or sales strategy centre stage and provide you with end-to-end services, from the initial analysis through to the global rollout – all wrapped up in an interdisciplinary process. It’s about collaborating as equals and communicating clearly, not ‘just’ advertising.
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