We’re living in a period where people don’t apply to brands, but the other way around. Today, it’s about a brand or com­pa­ny being highly attrac­tive to the right poten­tial applicants.

Respon­si­bil­i­ty and mean­ing pay off
in recruit­ment!

In recruit­ment, money is no longer the key – and sole – driver. For many people, and espe­cial­ly younger people in Gen­er­a­tion Z and Mil­len­ni­als, mean­ing­ful work is at the fore­front of their mind: the com­pa­ny they work at needs to give them the chance to have an impact. Gen Z are after real social ben­e­fits, real secu­ri­ty and cred­i­ble mis­sions on the part of com­pa­nies. But how can you com­mu­ni­cate this and find these indi­vid­u­als?

We help you position your brand so applicants find it attrac­tive and it strikes a chord with them. At the end of the day, it’s never about speak­ing to or attract­ing every­one: the aim is merely to find people who are the right fit for you.

With many of our clients, we’re able to devel­op attrac­tive employ­er brands (even if the word ‘employ­er’ is really a bit out­dat­ed, of course). We focus on posi­tion­ing the brand authen­ti­cal­ly and cred­i­bly, both for poten­tial employees and the cur­rent work­force. After all, that’s what makes recruit­ment dif­fer­ent from employ­er branding: we’re not inter­est­ed in gen­er­at­ing short-term reach to fill spe­cif­ic vacan­cies. People are at the heart of our work.

We look forward to receiv­ing your message!

Marion Endres
Owner and Man­ag­ing Direc­tor

Your empath­ic part­ner for trans­lat­ing strategies into style that moves.

Marcel Olek
Cre­ative Man­ag­ing Direc­tor

Your con­tact when it comes to the devel­op­ment of holis­tic brand styl­is­tics.

Max Kratzer
Head of Dig­i­tal

Your address for the con­cep­tion and devel­op­ment of dig­i­tal brand experiences.

Sample tes­ti­mo­ni­als for

It seems we can’t find what you’re look­ing for.

We have been using methodology to create successful brands for more than 30 years by trans­lat­ing strategies into brand style

Brand audits

We audit your brand and iden­ti­fy scope for devel­op­ment. We then derive rec­om­men­da­tions for action in order to col­lab­o­ra­tive­ly steer your brand towards a successful future.

Brand style devel­op­ment

We devel­op a holis­tic style for your brand, draw­ing on the find­ings of your brand audit. This typ­i­cal­ly includes a logo, style guide for images and text, design guide­lines, typog­ra­phy, colour and many more ele­ments that com­bine to create a strong, con­sis­tent style.

Brand management

We active­ly sup­port you in man­ag­ing your brand, based on your brand strat­e­gy and the spe­cif­ic context within which your brand sits. Our sys­tem­at­ic approach gives you the skills to make deci­sions on design and branding – with­out being influ­enced by your personal taste.

Brand stag­ing

We bring your brand to life by stag­ing it at touch­points, think­ing and work­ing holis­ti­cal­ly to create a con­sis­tent image of your brand regard­less of the touch­point or chan­nel at hand.

Employ­er Branding

Times have changed! Today, brands gen­er­al­ly adver­tise them­selves to poten­tial employees, not the other way around. By cre­at­ing a cred­i­ble, rel­e­vant pro­file, we assist your brand with find­ing – and attract­ing – suit­able can­di­dates via the appro­pri­ate chan­nels.

Our methodology gives you peace of mind when work­ing on your brand

Our methodology is what makes us spe­cial! And it’s not just any old methodology: it rep­re­sents the prin­ci­ples and way of work­ing that have always driven us. Sys­tem­at­ic, holis­tic, col­lab­o­ra­tive and shaped by rad­i­cal trans­paren­cy.

We put your brand, com­pa­ny or sales strat­e­gy centre stage and pro­vide you with end-to-end ser­vices, from the ini­tial analy­sis through to the global roll­out – all wrapped up in an inter­dis­ci­pli­nary process. It’s about col­lab­o­rat­ing as equals and com­mu­ni­cat­ing clear­ly, not ‘just’ advertising.