Swiss marketplace strength
now comes with more brand strength.

Two marketplace brands. One shared stage, without losing their independence.

Digital poster for tutti with “Perfect match” in a station concourse

Brand challenge

On Swiss general marketplaces, more than 90 percent of sales are second-hand deals between private individuals. anibis and tutti bring together people who buy, sell and pass on used goods.

Two independent brands share a strategic basis.

How can their closeness become visible without blurring familiar brand codes?

The tutti visual world: people unpacking second-hand finds, a picnic in the park, the tutti T, the “Shop ’n’ Roll” poster and the line “Your (market) place to be”

A tote bag with the anibis pictorial mark next to a roll of parcel tape with the tutti T

AI-generated

A tote bag with the tutti T at a flea market in town

AI-generated

A smartphone with the anibis app next to a mailing bag with an anibis label

AI-generated

Brand idea

Related, but not same same.

A connecting design element and the purpose-built typeface “tuttianibis” support the shared communication. They thus support each other without cannibalising each other. tutti will appear without “.ch” from now on, and anibis gets a pictorial mark.

Typography, colour and imagery connect the brands.

The anibis tote bag and a roll of tutti parcel tape together on one surface

AI-generated

The anibis pictorial mark in everyday life: on a phone, above a shop, on a van and on a scooter

AI-generated

The anibis pictorial mark as an app icon on a phone and on a parcel

AI-generated

The tutti app on a phone, the tutti T on a shop window behind it, a bicycle and a camera

AI-generated

Result & impact

Shared codes in independent brand identities.

The kinship is now deliberately more visible, but both brands keep their independence. Future communication is bundled, so the brands can support each other.