How the energy designer
becomes the hero of the design.

Solar parks need land, and getting it takes trust – from landowners, municipalities, investors and talent. It reads more easily in theory than it is in reality.

BrandTrust positions Wattner as a passionate energy designer that develops land in an environmentally friendly, cooperative and value-creating way. That had to be translated.

The “W” sets the impulse: an animated logo wave carries the energy into all communication. Orange and purple provide the radiance it needs, and organic shapes bring movement into the brand system.

Website, proposals, business stationery and careers presence follow one system. The brand system translates Wattner’s positioning along the customer journey and gives the brand the trust it needs to succeed.