Wabool: New shine for building professionals
Professional cleaning was duty. Wabool makes it colourful and lived: bright colours, playful storytellers, a logo with a smile. Function becomes identification — customers become “Wabooligans”.
Caretakers and building cleaners work in a world that looks like function — not joy. Wabool, a wholesaler for professional building maintenance, needed a presence that charges the working day: visible, recognisable, worn with pride.
The storyteller illustrations tell a visual story of their own: bright colours, dynamic shapes, striking characters. Logo, type, products, van and shop sit in one world. Duty becomes joy, function becomes identification.
Family business, 2nd generation
Seasonal catalogues, one visual world
Brand world, from logo to shop
Questions about this project
Who is Wabool and what was the task?
Wabool is a wholesaler for professional building maintenance, a family business in its second generation since 1969. Caretakers and building cleaners work in a world that looks like function — IDEENHAUS developed a presence that charges the working day.
What did IDEENHAUS do for Wabool?
Brand style development, logo update, communication, visual world, packaging, catalogues, fleet, website and social media.
What defines the new presence?
Storyteller illustrations with bright colours, dynamic shapes and striking characters. Logo, type, products, van and shop sit in one world, three seasonal catalogues in one visual world. Customers become “Wabooligans”.
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