Eurolub: Uniqueness demands a distinctive brand style
EUROLUB GmbH is one of the few independent brands in its industry. Over 750 products — lubricants, additives, car care, winter chemistry — and a promise: always helpful, flexible and fast. That uniqueness needs a brand style that makes it visible.
Quality, logistics strength and service are everyday at EUROLUB. The existing brand style had to catch up: translate core values, sharpen recognition, rebuild the appearance across every channel — no corporate look, a handwriting of its own.
IBM Plex Sans makes the brand readable and fast. The Crossing Area — three overlapping planes in EUROLUB colours, with diagonals for tension — is the stage for every format. Stationery, labels, newsletter and trade fair sit in one system: helpful, progressive, unmistakably EUROLUB.
Products in the range
Crossing Area as brand system
New brand typeface
Ready for your brand success?
37+ years of experience + AI power = your advantage. Let's create something great together.