Personas without a data base
Profiles from workshops three years ago. They describe wishful customers, not real buyers.
Services – AI-powered audience segmentation
We make audiences predictable.We make audiencespredictable.
We use AI to condense your market, CRM and interview data into sharply defined segments – with needs, willingness to pay and the right messaging. No gut-feel personas, but solid ground for decisions.
- 31 %Price-driven buyers
- 27 %Quality-driven professionals
- 24 %System modernisers
- 18 %Premium specialists
The problem
Gut feeling doesn't scale.
Most companies know their customers from individual conversations, not from their data. The result: campaigns that address everyone and reach no one.
Unknown willingness to pay
Discounts replace positioning. Not knowing where your value lies means giving away margin to discounts.
Data in silos
CRM, sales and market studies sit side by side. Nobody brings them together.
Waste in campaigns
One message for all channels. High media cost, low conversion, no learning curve.
How we work
Condense. Segment. Validate. Decide. Activate.
Not a black-box tool, but a methodical process: AI handles condensation and pattern recognition across thousands of data points. Our strategists validate, interpret and translate the findings into brand decisions.
01Week 1–2
Data condensation
We bring together what you have: CRM, studies, sales material, websites. AI condenses every source to its core statements.
Outcome: Condensation dossier with hypotheses – documented source by source.
02Week 2–4
AI segmentation
AI models analyse needs, buying motives and willingness to pay and form sharply defined segments, naturally extendable to further markets.
Outcome: Segment map with price ranges and potential sizes.
03Week 3–6
Validation in the market
Interviews with customers, dealers and non-customers test the AI hypotheses. A coverage analysis continuously shows where to follow up.
Outcome: Validated segments plus gap analysis: self-image vs. external perception.
04Week 6–8
Scenarios & positioning
From segments, competitive landscape and brand codes we develop scenarios with clear consequences for portfolio, pricing and brand management.
Outcome: Decision paper for the management or supervisory board.
05from week 8
Activation in campaigns
Every segment gets its own approach: messages, channels, creatives – set up measurably.
Outcome: Campaign playbook per segment including measurement concept.
From practice
Segmentation that carries decisions.
Case 01 – Industrial group
A Swiss industrial group with three brands for workshop and operating equipment faced one question: how do we position the brands against each other – and where is the potential in the mid-price segment?
What we delivered
- 30 sources condensed into a hypothesis dossier
- AI segmentation of the DACH market by needs and willingness to pay
- Validated through more than 20 interviews with AI-supported coverage analysis
- Brand architecture scenarios as a paper for the top governing body
65,000+
Customer records analysed
20+
Interviews internal & external
30
Sources systematically condensed
<10
Weeks to the decision paper
Case 02 – Micro-segmentation
Gen Y & Gen Z micro-segmentation
Instead of broad demographics, our AI model delivers a psychographic micro-segmentation – with immediately actionable implications for messaging, channels and creative approach.
To AI system implementation4×
more precise audience targeting through AI segmentation
In IDEENHAUS we have found a partner for our diverse brand projects who supports us constructively and competently, even with complex challenges.
— Roger Tschallener, Head of Marketing Strategy, SMG Swiss Marketplace Group
Study
How well does AI segmentation really work?
How an AI segmentation runs, which data sources it needs and how it compares against classic market research – using a concrete example.
- Process and data sources of an AI segmentation
- Comparison with classic market research
- Executive summary in German and English
FAQ
Frequently asked questions
Let's create your Success Story!
30 minutes, no strings attached: we look at your data situation together and tell you honestly whether and how an AI segmentation will have an impact for you.
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