When I joined IDEENHAUS 17 years ago, the new economy bubble had just burst – marking both an opportunity and a period of great upheaval for IDEENHAUS.
People began to move away from purely using creative ideas as an underlying argument and started shifting towards undertaking sophisticated, strategic work with creative concepts; delivering results that would support the client, not massage the designer’s ego. Doing things the right way: knowledge first, development second, all hand in hand with the client. For me as a brand designer, this has remained exciting and enriching after all these years. The perspectives, techniques and media may well be fresh, but the methodology remains the same.
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