My school-leav­ing exam in my last year of school, then a degree in Busi­ness Admin­is­tra­tion, spe­cial­is­ing in Mar­ket­ing, and then… ?! Yes, that’s how my career start­ed, too. My next steps took me to Friedrich-Alexan­der-Uni­ver­sität Erlan­gen-Nürn­berg as a research assis­tant, then to a small, Nurem­berg-based advertising agency as their Dig­i­tal Art Direc­tor.

I joined IDEENHAUS in 2015 as a project man­ag­er and con­sul­tant. I’d got to know Sabine Kropf before this as a lec­tur­er at the Bavar­i­an Acad­e­my for Advertising and Mar­ket­ing, as it was then (today, it’s called the Bavar­i­an Acad­e­my for Busi­ness Communication) and was impressed by the methodology used at IDEENHAUS. Just a few weeks later, I’d become part of the team. As a con­sul­tant, I was quick­ly given a chance to dive into a wide array of brand projects and grow along­side our clients and brands.