Max­i­m­il­ian Kratzer
Head of Dig­i­tal

My school-leav­ing exam in my last year of school, then a degree in Busi­ness Admin­is­tra­tion, spe­cial­is­ing in Mar­ket­ing, and then… ?! Yes, that’s how my career start­ed, too. My next steps took me to Friedrich-Alexan­der-Uni­ver­sität Erlan­gen-Nürn­berg as a research assis­tant, then to a small, Nurem­berg-based advertising agency as their Dig­i­tal Art Direc­tor.

I joined IDEENHAUS in 2015 as a project man­ag­er and con­sul­tant. I’d got to know Sabine Kropf before this as a lec­tur­er at the Bavar­i­an Acad­e­my for Advertising and Mar­ket­ing, as it was then (today, it’s called the Bavar­i­an Acad­e­my for Busi­ness Communication) and was impressed by the methodology used at IDEENHAUS. Just a few weeks later, I’d become part of the team. As a con­sul­tant, I was quick­ly given a chance to dive into a wide array of brand projects and grow along­side our clients and brands.

The nerd in the team

My prior expe­ri­ence in the dig­i­tal field and my inter­ests (I’m a pas­sion­ate gamer, keen stream­er, HTML nerd…) led to grow­ing num­bers of dig­i­tal tasks land­ing on my desk.

As a result, I’m now respon­si­ble for devel­op­ing dig­i­tal brand touch­points and for dig­i­tal brand management at IDEENHAUS. I don’t think there’s a firm line between the real world and the vir­tu­al one. Quite the oppo­site, actu­al­ly: ide­al­ly, both dimen­sions would ben­e­fit from each other. The same goes for good brands, where the (user) expe­ri­ence needs to be inspi­ra­tional and con­sis­tent, regard­less of the touch­point in ques­tion.

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Arti­cle by Max Kratzer

Brief appear­ance with Marion in the anniver­sary edi­tion of BrandTrust Talks Weekly