My school-leaving exam in my last year of school, then a degree in Business Administration, specialising in Marketing, and then… ?! Yes, that’s how my career started, too. My next steps took me to Friedrich-Alexander-Universität Erlangen-Nürnberg as a research assistant, then to a small, Nuremberg-based advertising agency as their Digital Art Director.
I joined IDEENHAUS in 2015 as a project manager and consultant. I’d got to know Sabine Kropf before this as a lecturer at the Bavarian Academy for Advertising and Marketing, as it was then (today, it’s called the Bavarian Academy for Business Communication) and was impressed by the methodology used at IDEENHAUS. Just a few weeks later, I’d become part of the team. As a consultant, I was quickly given a chance to dive into a wide array of brand projects and grow alongside our clients and brands.
The nerd in the team
My prior experience in the digital field and my interests (I’m a passionate gamer, keen streamer, HTML nerd…) led to growing numbers of digital tasks landing on my desk.
As a result, I’m now responsible for developing digital brand touchpoints and for digital brand management at IDEENHAUS. I don’t think there’s a firm line between the real world and the virtual one. Quite the opposite, actually: ideally, both dimensions would benefit from each other. The same goes for good brands, where the (user) experience needs to be inspirational and consistent, regardless of the touchpoint in question.
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