Brands have fascinated me ever since I was a child. Growing up in what was formerly East Germany, I longed for brands like Coca-Cola, Barbie and so on; they exerted a real thrall on me. Logos, colouring, smells and tastes were always inextricably linked to each other, in my mind.
So, I knew what I wanted to do from a young age. After completing my degree in Visual Communication, I was aware that brands could only have the kind of impact they had in my childhood if they were imbued with both depth and brains.
After an internship abroad, I then ended up at IDEENHAUS, where I can play out my love of depth, strategy and aesthetics to the fullest.
Back to my colleagues.
How does growth impact society and vice versa? I had the chance to talk to Hendrik from Unlock Growth about this. That’s all I’ll say on the subject for now. Want to find out more? Then press ‘Play’.