Brands have fascinated me ever since I was a child. Growing up in what was formerly East Germany, I longed for brands like Coca-Cola, Barbie and so on; they exerted a real thrall on me. Logos, colouring, smells and tastes were always inextricably linked to each other, in my mind.
So, I knew what I wanted to do from a young age. After completing my degree in Visual Communication, I was aware that brands could only have the kind of impact they had in my childhood if they were imbued with both depth and brains.
After an internship abroad, I then ended up at IDEENHAUS, where I can play out my love of depth, strategy and aesthetics to the fullest.
Back to my colleagues.
Juliane talking to Hendrik Lennarz from Unlock Growth
How does growth impact society and vice versa? I had the chance to talk to Hendrik from Unlock Growth about this. That’s all I’ll say on the subject for now. Want to find out more? Then press ‘Play’.