This quote, attributed to Walter Gropius, is one of the most fundamental guiding principles when designing brands, in my view.
While services and companies create value through outstanding performance, brand development is about making this performance visible in every instance. First-rate design is crucial – as are fascinating content and unique brand stories. My motivation lies in creating an aesthetic quality that has the power to make a real difference and move people and brands alike. And that in a world overflowing with images and stories.
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