Marcel Olek
Man­ag­ing Direc­tor

‘Design means danc­ing in shack­les.’
This quote, attrib­uted to Walter Gropius, is one of the most fun­da­men­tal guid­ing prin­ci­ples when design­ing brands, in my view.

While ser­vices and com­pa­nies create value through out­stand­ing per­for­mance, brand devel­op­ment is about making this per­for­mance vis­i­ble in every instance. First-rate design is cru­cial – as are fas­ci­nat­ing con­tent and unique brand stories. My moti­va­tion lies in cre­at­ing an aes­thet­ic qual­i­ty that has the power to make a real dif­fer­ence and move people and brands alike. And that in a world over­flow­ing with images and stories.

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Marcel joins our friend Henrik Lennarz on a pod­cast!