POS
& pack­ag­ing

→ Pack­ag­ing and POS are often the first points of con­tact between brands and their fans. Strong codes, orig­i­nal­i­ty and rel­e­vant mes­sages are required here.

1. Expe­ri­ence you can count on

We have been trans­lat­ing strategies into indi­vid­ual brand touch­points for over 35 years. This enables us to read and imple­ment strategies. Our long-stand­ing part­ner­ship with the Zen­trum für Nach­haltige Unternehmensführung (ZNU) under­lines our com­mit­ment to sus­tain­able solu­tions, espe­cial­ly in the FMCG and food sector. Over the decades, we have helped numer­ous brands to strength­en their pres­ence and market share at the point of sale (POS). Pack­ag­ing is seduc­tion, and that’s how we organ­ise our thoughts when we work on pack­ag­ing and POS solu­tions for our cus­tomers.

2. Strate­gic and method­i­cal approach

We live and love self-sim­i­lar­i­ty! For a con­sis­tent brand per­cep­tion and trust among your cus­tomers, you should not con­stant­ly rein­vent your­self if it is not nec­es­sary. Brands are not a play­ground for unnec­es­sary cre­ativ­i­ty. Focus on con­ti­nu­ity instead of point­less cre­ative exper­i­ments. Some­times we also start on a blank sheet of paper. When we start here, the semi­otic anchor and the knowl­edge of which codes (char­ac­ters) are deci­sive at which point always help us. The para­graph is cru­cial and that is what we focus on. We guide you method­i­cal­ly and trans­par­ent­ly through the process with­out taking any risks.

3. Your ben­e­fit: Safety in all deci­sions

A new prod­uct launch or pack­ag­ing relaunch requires well thought-out deci­sions, not spon­ta­neous actions. That’s why we go the extra mile with you and carry out (online) pre-tests to obtain ini­tial reac­tions and feed­back from poten­tial cus­tomers. In addi­tion, we test in select­ed retail out­lets to val­i­date the actual market per­for­mance. We either carry out these tests our­selves or work with expe­ri­enced part­ners to obtain reli­able results. We also take care of the detailed work and final­i­sa­tion of all files so that your project lands suc­cess­ful­ly on the shelf or online. We not only think through to the end, but also ensure that your prod­uct ends up where it belongs.

76% of pur­chas­ing deci­sions are made direct­ly at the POS. Clear and brand-con­sis­tent mes­sages are there­fore essen­tial!

Source: PwC, AIS­creen, 2023

Your con­tact

ralf-brendjes-thumbnail

Ralf Brend­jes

Head of Brand Communication

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