For me, employ­er branding is always a fas­ci­nat­ing field, which brings with it a dif­fer­ent chal­lenge for every client.

To be honest, the mech­a­nisms for achiev­ing suc­cess in employ­er branding are not such a big chal­lenge. The will­ing­ness to imple­ment or, even better, the pos­si­bil­i­ties are more the point here.. Theway in which employ­er branding is thought of and trans­lat­ed today is still an issue and where employ­er branding is locat­ed in the respec­tive com­pa­ny.

We know that by 2030, the major­i­ty of the labour force will be made up of gen­er­a­tions Y and Z, and more cus­tomers than we think are reluc­tant to engage inten­sive­ly with these target groups.. Here I don’t give in when cus­tomers try to tell me that 2030 is a long way off and that they aren’t look­ing for help­ing hands in the target group anyway. No, I’m per­sis­tent and don’t give in, because knowl­edge about the futuregen­er­a­tions is the suc­cess factor not only in employ­er branding.