Char­ac­ter­is­tic style ele­ments
for healthy skin

Client
Ser­vices
Indus­try
Title-5

The chal­lenge

Unit for prod­uct diver­si­ty

freiÖl is a brand that is now in its third gen­er­a­tion and has been pro­duc­ing prod­ucts for healthy skin for more than 50 years. It stands for the high­est qual­i­ty and prod­uct vari­ety. And this is where we at IDEENHAUS came into play. We were allowed to trans­late the brand, its char­ac­ter­is­tics and pecu­liar­i­ties as well as its tra­di­tion.

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The solu­tion

A brand style that gets under your skin

50 years of expe­ri­ence in skin health is a tra­di­tion that is embed­ded in this brand made in Germany. Togeth­er with our client, we con­sol­i­dat­ed and finalised the con­tent basis for the brand. In the first step, we were then able to trans­late this for the brand, par­tic­u­lar­ly at the ‘pack­ag­ing’ touch­point. We then took the brand style ele­ments to a new level.

Our ser­vices

Con­sol­i­da­tion of the strate­gic basis for the brand


Cor­po­rate Design incl. Prin­ci­ple of design


Devel­op­ment of colours, fonts and shapes


Deriva­tion of design guide­lines


Devel­op­ment of brand con­tact points

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Colors
Product_overview
Typo
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The impact

Emo­tion and tra­di­tion staged in modern style

With the new brand design, all Body­Con­cept prod­ucts now reflect the brand. We have visu­al­ly sharp­ened the brand through the aes­thet­ic inter­play of fonts, colours, shapes and layout. Each pack­ag­ing pays trib­ute to the brand and thus com­mu­ni­cates qual­i­ty and skin health.

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Let’s create your suc­cess story!