Characteristic style elements
for healthy skin
The challenge
Unit for product diversity
freiÖl is a brand that is now in its third generation and has been producing products for healthy skin for more than 50 years. It stands for the highest quality and product variety. And this is where we at IDEENHAUS came into play. We were allowed to translate the brand, its characteristics and peculiarities as well as its tradition.
The solution
A brand style that gets under your skin
50 years of experience in skin health is a tradition that is embedded in this brand made in Germany. Together with our client, we consolidated and finalised the content basis for the brand. In the first step, we were then able to translate this for the brand, particularly at the ‘packaging’ touchpoint. We then took the brand style elements to a new level.
Our services
Consolidation of the strategic basis for the brand
Corporate Design incl. Principle of design
Development of colours, fonts and shapes
Derivation of design guidelines
Development of brand contact points
The impact
Emotion and tradition staged in modern style
With the new brand design, all BodyConcept products now reflect the brand. We have visually sharpened the brand through the aesthetic interplay of fonts, colours, shapes and layout. Each packaging pays tribute to the brand and thus communicates quality and skin health.
