Joy of life for
human & animals
Challenge
The decision in favour of a dog food is made very consciously. Various factors come into play here. What is digestible? What is healthy? But also, what is the nutritional philosophy behind the purchase of the food? This is where the human factor comes into play. Which verbal and non-verbal codes can be used to emotionalise and communicate the criteria that are decisive for the purchase?
In short: How does the Fellows brand become a love brand that captures the hearts of pet owners and stands out at the POS?
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In an extremely competitive market, the brand strategy was translated into an assertive and emotional brand style as well as convincing product messages — from the logo to the finished packaging.
Our services
Brand strategy (with Brand Trust)
Brand design
Packaging design
Tone of Voice
Trade fair realisations
Impact
The relaunch at Interzoo was a resounding success. The differentiating brand style and product messages were well received by trade fair visitors, trade visitors and retailers and aroused great interest. An accompanying presence on social media increased brand awareness and ensured a successful start in the digital world.
With the successful repositioning, the Fellows brand has laid the foundation for sustainable market success and will establish itself as a desirable love brand in the retail sector in the future.
