Brand Style Development Expertise (NEW)

Brand style
development

→ Based on the results of the brand audit, we translate your strategy into your appropriate style – AI-supported.

1. Consistency in development

We use the results of our comprehensive brand audit to develop a holistic style for your brand. We identify the style-defining elements that then serve as the basis for a stylish and consistent brand identity. For existing brands, we rely on the principle of self-similarity in combination with our creative expertise and creativity. For new brands, we develop the style from the strategic foundations and relevant target groups. In both cases, we work strictly objectively and never on the basis of taste judgements. We use artificial intelligence where it makes sense and helps your brand move forward!

2. Customised and value-oriented brand design

From brand style to resounding brand presence: we rely on the principle of simplicity. Brand identities establish themselves more quickly if they are easy to realise and implement. The simpler the implementation, the greater the success. This maxim determines the design of all style elements — from the logo to the colour scheme and typography to the visual language. In this way, we ensure that all brand contact points are standardised, targeted and, above all, future-proof. And where possible, we rely on artificial intelligence. Why make it complicated when it can be simple? Your brand deserves clarity and efficiency.

3. Methodological approach and benefits

Our methodical and scientifically sound approach ensures that all design decisions are based on solid foundations and are not influenced by subjective taste. This guarantees that your brand is both aesthetically pleasing and effective in terms of content. A coherent design increases recognisability and strengthens the emotional connection of your target groups, which increases brand appeal and creates a clear differentiation from the competition. Of course, this also includes how your brand speaks — the tone of voice. Style is not only to be understood visually, but also in attitude and language.

You can’t buy style, you can only develop it, because it characterises us humans and always develops from the inside out.