‘I love man­ag­ing brands over the years and accom­pa­ny­ing their devel­op­ment. Con­sis­tent design based on strate­gic prin­ci­ples cre­ates mea­sur­able suc­cess and strength­ens the posi­tion­ing. Quick, tac­ti­cal reac­tions within the team make the work par­tic­u­lar­ly excit­ing and ful­fill­ing and bring mea­sur­able suc­cess for cus­tomers. As we derive the brand from the strat­e­gy, this helps brands to devel­op from brand touch­point to brand touch­point over the years with­out losing the cen­tral theme (often referred to today as the nar­ra­tive or posi­tion­ing).

Per­son­al­ly, I like work­ing for brands that are fast and tac­ti­cal and I have to react quick­ly. As I have been work­ing with our cus­tomers for years, it just hap­pens that an unex­pect­ed brief­ing comes in in the morn­ing andhas to be done imme­di­ate­ly. Being there and stag­ing brands in a mega team is simply fan­tas­tic.