→ With our well-founded brandauditsthat starts with your strategy, we identify the relevant Adjusting screws and guide concrete recommendations for action.
Your brand deserves more than just average. Based on your strategy, we start an in-depth analysis of your brand presence. We scrutinise every brand touchpoint — from your website and social media communication to print materials, events and internal communication. In doing so, we uncover the strengths and, above all, the potential of your current brand presence. Our method is objectively honest and is based on scientific principles such as semiotic analyses, colour psychology and motif research. In this way, we guarantee a comprehensible and ‘neutralised’ evaluation of your status quo.
Based on the audit, we develop concrete and realisable recommendations for action. These form the basis for a clear briefing and show us together what needs to be done and when. In this way, we create the perfect basis for a detailed project plan. This immediately shows who has to do what and when in order to improve your brand perception. We will target the levers for future success and improve your brand communication — internally and externally — effectively and purposefully. We focus on both long-term strategies and quick, simple ‘quick wins’.
Our audit and the recommendations for action derived from it give you a clear understanding of the strengths and weaknesses of your brand communication. This enables you to lead your brand into the future and develop it further in a targeted manner. We follow a clear roadmap for a consistent, successful and differentiating brand management process. Benefit from our in-depth knowledge and many years of experience in brand management. Our methodical approach guarantees objectivised brand management and frees you from making decisions based on taste and gut feeling.
This is exactly the right step for you if you want an objective assessment of how your brand is perceived by others. We are also happy to provide you with the first concrete quick wins that you can immediately incorporate into your daily work.
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