At the beginning of March, Juliane laced up her sneakers and set off for one of the most fascinating events in the creative and tech scene: South by Southwest (SXSW) in Austin — the legendary festival that attracts the crème de la crème of the innovation, technology and culture world every year.
Alongside BrandTrust, she threw herself into a vibrant experience that once again redefined the future. This time, a different wind blew through the Texan metropolis: the sole focus on technology has had its day — it is the fascinating symbiosis of tech and humanity that is now in the spotlight.
Austin was once again transformed into a roaring cosmos of inspiration, where future thinkers, tech visionaries and creative minds from all over the world came together.
The key insight: instead of daring predictions about the future, today it’s all about the essential question of how we navigate into the future.
One topic shone particularly brightly: SOCIAL HEALTH — the underestimated magic of genuine interpersonal connections.
After years of intensive discussions about mental and physical health, the power of social interaction is now taking center stage.
The message to companies is clear: if you want to survive in the future, you need to create experiences that truly bring people together.
No less exciting: EMOTIONAL AI.
Artificial intelligence has long since learned not only to process data, but also to read the most subtle forms of human expression. Platforms such as Replika or Girlfriend.ai impressively demonstrate how people are increasingly entering into emotional relationships with AI. But the fundamental philosophical question remains: Can artificial intelligence develop genuine empathy — or are we just experiencing a brilliant illusion?
Another highlight was the success story of YETI — a shining example of how exceptional brands are more than just product suppliers.
They create vibrant communities and tell stories that get under your skin.
And what is never missing in Austin: the city vibrates with live music on every corner — a form of social health that touches hearts and connects people.
Are you curious? In Julianes LinkedIn-Beitrag findet ihr die drei wichtigsten Erkenntnisse der SXSW 2025. Ein Besuch, der sich definitiv lohnt! Und für noch mehr Eindrücke – schaut das Recap-Reel zur SXSW 2025 auf unserem Instagram-Account an.
